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TRUE Systems Ends Distribution Agreement with Sennheiser

TRUE Systems president and chief engineer, Tim Spencer

As of January 1, 2007, all orders for TRUE Systems products are to be placed directly with TRUE Systems through the company’s headquarters in Tucson, Ariz. Sennheiser Electronic Corporation (SEC) is no longer the exclusive U.S. distributor for TRUE.

“SEC has done a great job opening the door for our products in the live sound and recording industries,” says Tim Spencer (pictured), TRUE Systems’ president and chief engineer. “Today, with TRUE Systems in the driver’s seat, we intend to build a closer connection to our dealers in addition to offering direct in-house technical support and service to our end users. With fewer steps in the distribution chain, TRUE is capable of improving core product features in a timely manner, adding value to the line by lowering prices across the board and improving our connection to end users.”

The new pricing structure went into effect on January 15, 2007.

Under the new sales arrangement, the TRUE P-Solo mic preamp retails for $695. The estimated price of the new P-Solo Ribbon mic preamp is $745.

All warranty and repair service will be handled at the Tucson facility, unless other arrangements have been made with a specified service department.

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