Ray Williams, president of Xchange Market Corporation
The Xchange Market Corporation in Toronto, Ontario, which is led by audio software industry veterans Ray Williams and Steve Garth, announces the launch of the Xchange Market Platform (XMP), a serial code point-of-sale-activation system for software companies doing business with brick-and-mortar resellers. The Xchange Market Corporation says that this system is being rolled out in the music retail space effective immediately.
XMP promises instant access to the full product range of a music store's software suppliers. At the time of purchase, a customer is given a unique serial code that is used to unlock and download their purchase from the software manufacturer's Website.
"No longer will music stores be out of stock of digital media products," states Ray Williams, president of Xchange Market Corporation. "This virtual inventory system guarantees that a customer can walk out of the store with the product they walked into the store to buy, with no delays. The management challenges associated with boxed inventory are a thing of the past. For vendors, XMP frees up vital profits to invest in future product development, and for resellers it dramatically expands the selection of software titles in stores."
Steve Garth, chairman of Xchange Market Corporation
"At the heart of XMP is Obedia's proven digital delivery system which has been in operation now for five years," says Steve Garth, chairman of Xchange Market Corporation. "We are excited to announce that Antares, Acoustica, FXpansion USA and Innovative Music Systems have signed up, and we will be announcing more clients shortly. It is also important to note that software manufacturers can be secure in the knowledge that we are independent and not in the business of developing competing software products."