615 Music and NBC's "Today" Team Up For New "Your Day is Today" Campaign

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September 18, 2009, New York, NY, and Nashville, TN -- NBC’s “Today� and 615 Music have teamed up once again to introduce a new theme song, “Your Day is Today,� as part of a new promotional campaign. The new tune is a fresh, contemporary song sung by Paisley Van Patten. Of their longtime client, 615 Music President Randy Wachtler said, “Today’ is the preeminent morning program in America. We are always thrilled and challenged to write and produce the very best for NBC and ‘Today.’�

The video that accompanies “Your Day is Today� incorporates the show’s principals, includes behind-the-scenes clips, and centers on the people and atmosphere that make “Today� the exceptional morning program for which it has long been acclaimed.

Wachtler adds, “We are honored to again have been asked to create original music for the ‘Today’ show.

Our association with NBC and ‘Today’ over the past several years has enabled us to earn multiple Daytime Emmy Awards nominations in the category of ‘Best Original Song.’ When NBC and 615 Music work together, the results are always amazing.�

ABOUT “TODAY�:

NBC News pioneered the morning news program when it launched “Today� over 56 years ago, with Dave Garroway as host. The four-hour live broadcast provides the latest in domestic and international news, weather reports and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports. After more than 48 years of the standard two-hour format, the third hour was launched in October of 2000, making “Today� the only three hour national morning show broadcast. The fourth hour launched in September of 2007. The program is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for 11 consecutive years.

ABOUT 615 MUSIC:

615 Music, headquartered in Nashville, Tennessee, with offices in Los Angeles, is an independently-owned leader within the field of production music, News Music packages and custom Sonic Branding. The company currently offers over 35,000 tracks across 22 distinct production music catalogs, 60 news music packages and a custom division that creates original themes expressly for use by production professionals. 615 Music’s music is licensed extensively within the film, television, radio, advertising, multi-media, new media, government, education and corporate communities and is available in over 60 countries worldwide. For more information please visit www.615music.com

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