Los Angeles, CAâ€”740 Sound Design has opened its own audio post production facility and added mix to its award-winning sound design service. The expansion enables the company to move into television, digital media and select documentary films in addition to the commercial work it has done for a decade.
740â€™s most recent work includes sound design for the Montana Meth Projectâ€™s new ad campaign, produced by Venables Bell & Partners and directed by cinematographer Wally Pfister.
The companyâ€™s new state-of-the-art facility, which 740 reconfigured from the ground up, is equipped with Pro Tools systems for 5.1 mixing, Voice Over, ISDN, Foley, ADR, Audio Laybacks and more. Some ten times larger than the companyâ€™s previous space, the facility includes two mixing stages, two Voice Over/Foley rooms and multiple sound design rooms, all adjacent to the agency-rich Playa Vista community.
â€œExpanding into mix was a natural next step for 740,â€? said owner and Executive Producer Scott Ganary, who mixed feature films and TV for more than two decades before founding his company. â€œEvery bit of sound design Iâ€™ve produced over the past ten years has been oriented toward what the final product would sound like in the mix and on the air. Iâ€™m excited to bring this long-held vision to fruition with our own mix facility.â€?
The facility is also enabling 740, which previously shared space with a local music company, to reposition itself as a pure sound design and mix studio, a rarity in the industry. Its new studios were designed by Peter Grueneisen at Nonzero Architecture and built by Oscar Mata at H&H Construction.
740â€™s expansion mirrors the evolution of sound design, says Gary Paticoff, Senior Vice President, Executive Producer, Content, at the RPA advertising agency. â€œThis is a terrific move for an outstanding sound design company thatâ€™s already widely admired and respected,â€? Paticoff says.
740 holds numerous sound design credits with RPA including â€œMecha Mosquitoes,â€? part of the Honda Fit campaign. 740â€™s more recent credits also include Intel, Barclays, Audi ads and the Montana Meth Projectâ€™s latest campaign for Venables Bell & Partners; Nintendo, HP, Comcast, Frito-Lay, Cheetos and Dennyâ€™s ads for Goodby, Silverstein & Partners; Ladders and Travelers ads for Fallon; Nissan for TBWA/Chiat Day; and work with Campbell/Ewald, Saatchi & Saatchi, and the Target Corporation.
The economic downturn didnâ€™t deter 740 from expanding and repositioning, Ganary says. He was confident that major clients would stay with the company. In fact, in a bold move, Ganary took advantage of the recessionâ€™s more affordable real estate, low interest rates and rock-bottom equipment costs to increase the quality and control of 740â€™s product: great sound.
â€œThe added value of 740 is that, above and beyond great sound, weâ€™re passionate about and understand the complexity of what it takes to create a great commercial,â€? Ganary says.
â€œYou have to synthesize a multitude of elements quickly and precisely, choosing from a vast lexicon of sounds that have history and meaning to the viewer, and you have to know how the audience is going to perceive it all. Thatâ€™s what takes us to the next level and weâ€™re thrilled to be doing it with both sound design and mix in our own space.â€?
740 Sound Design was established in 2001 to provide feature-film quality sound design for commercials by Executive Producer Scott Ganary and Academy Award-winning sound designer Dane Davis. 740, whose name derives from the speed of sound, has produced more than 1,300 commercials, winning three CLIO Awards and an array of others. Its impressive clientele list reaches across the United States and abroad. For more information, visit www.740sounddesign.com or call (310) 574-0740.
Equipment and Capabilities:
Pro Tools HD3 on a Mac Pro 2.66ghz
Genelec 5.1 – 1032A and 7070A Sub
Avantone Active Mixcubes
BSS London BLU Audio Processor with BLU-10 Remote
Video Satellite for HD Picture on separate Mac Pro 2.66ghz
Blackmagic Decklink Extreme HD 3
Avid Mojo SDI
Samsung 58″ Plasma
Samsung 40″, 32″ and 24″ LCD for client viewing and monitoring
Samsung 24″ LCD DVI for Mac Pro’s
5.1 Surround, ADR, Foley, Archiving, Audio Laybacks, Audio Laybacks to High Def, Digital Editing, Dolby Surround, Domestic/Foreign Dubbing, ISDN, Laybacks, Mixing, Pre-Dubbing, Remote Sessions, Sound Design, Sound Editing, Sound FX Editing, Sound FX Library, Sound Restoration, Synching, Transfers, & Voice Over Services