Although Nathan Breitling started the Audio Production program at The Art Institute of California-San Francisco in January of 2009, the rapidly expanding department already has 91 students in the Bachelor of Science program.
Dr. Breitling understands that todayâ€™s audio production involves much more than just studio recording, which explains why The Art Instituteâ€™s expansive curriculum which offers courses in live sound production, gaming audio, sound design, audio for video/film production and post.
As he points out, â€œWe take it as a starting point that the rent-based studio model is a difficult proposition nowadays. That doesnâ€™t mean there arenâ€™t futures in recording and engineering, but look at studios that are really active and theyâ€™re doing commercials, voice, video game sound development, education, certification programs and other courses to develop new revenue streams. That seems to be whatâ€™s happening with studios in the Bay Area.â€?
â€œSo these areas are where the
opportunities are and our curriculum reflects that,â€? Breitling continues. â€œItâ€™s not just a straight ahead recording academy. Itâ€™s really audio production in the broadest sense.
â€œWe do live sound production with digital consoles, utilizing newer protocols such as Ethersound. This is far more than just a short-term training. Students come here for a Bachelor of Science degree, which means theyâ€™re not just looking for a quick shot of Vitamin B or some basic software training, itâ€™s a full baccalaureate program and they have to take courses in sociology, science, humanities, and all the rest.
The Art Institute also encourages a more profound approach to the technology, where students get â€œexposure to audio electronics with three classes where students are designing circuits, synthesizers and building their own microphones. Because weâ€™re a longer-term course of study, we can go into far greater detail and depth.â€?
Given the departmentâ€™s expansive curriculum, the need for a physical facility that fulfills the criteria for all of these disciplines seemed critical. Nathan responds, â€œThe department had a mandate that the room had to accomplish many different workflows. With the Duality in there, itâ€™s certainly focused toward music production, but our students are working in other production areas, as well. Within that room, thereâ€™s so much you can do. The whole place is wired, so we can put anyone anywhere, even the closet is wired.
â€œWe have a beautiful WSDG-designed room with an SSL Duality console, ADAM monitors and other cool toys. Itâ€™s a live room, a control room, an isolation room, storage, and machine room, with full-on room within room construction and floating floor. Itâ€™s an exquisitely performing room.â€?
In terms of ADAM Audio, â€œour primary monitoring system consists of ADAM S4VA midfields with two Sub Tens,â€? says Nathan. â€œI like the ADAMs because they make students really work at the mix. Theyâ€™re not the type of speaker that just automatically flatters your sound. If your mix is wrong, theyâ€™ll let you know, which is exactly what I want in a monitor.
For more information about ADAM Audio USA, please call 516.681.0690, or click to www.adam-audio.com