New Sponsorship Program Bringing Businesses Into The Convention in New Ways
Berklee College of Music & RCF Take Gold Sponsorships
ROME: “The AES has always been the place for the audio industry to promote innovation, education, and best practices,” states Executive Director Bob Moses. “In the past, the exhibition provided a platform for companies to showcase the latest and most advanced technologies for recording, live sound, broadcast and related audio fields. But during the past decade, e-commerce, social networking, mobile platforms, economic struggles, and the increasingly rapid pace in which we work, have coalesced into a total game changer. We’re exploring a number of new ways AES can serve businesses at the convention and beyond. These initiatives are part of our new convention sponsorship program.”
Moses underscores the growing need for companies to cut through the ubiquitous online chatter to reach key customers and decision makers. “Many companies want to deliver the message that their brands stand for quality and innovation. And they realize that our industry is driven by advancing technology — innovation fuels growth. AES is the ideal place to promote a healthy audio ecosystem. Sponsored on-site training sessions and focused demos are two examples of this AES/business partnership.” Our evolving role is to nurture a vigorous community for audio professionals who demand high quality audio equipment and keep the bar high for the audio profession across the board.
“A look at the list of sponsors for the 134th Convention in Rome, will reveal astute companies partnering with AES to deliver important audio training, support standards activities, promote their brands, and supporting us because they love what AES does” Moses said.
The sponsors of the 134th Convention in Rome are:
Audio Precision, Audiomatica Srl, bd Sound, B&C Speakers, Berklee College Of Music (Gold), CharterOak, Crane Song Ltd., EKO Music Group spa, Fairlight Europe, Klippel GmbH, LAMBDA srl, Link, Microtech Gefell GmbH, Pro Audio Consulting srl, RCF (Gold), Thrax Audio Ltd., Trinnov Audio and ZP Engineering srl
“Italian company, RCF, and the Berklee College of Music came in especially strong as our Gold Sponsors, and we are delighted to welcome them as our Convention partners,” said Convention Chairman Umberto Zanghieri. “RCF has been a leader in the development of world-class speakers, studio monitors and live sound technology for concerts, tours and theatrical performances for more than 60 years. Over the past 50 years, Berklee College of Music has evolved to a position as the world’s premier learning lab for the music of today and tomorrow. These two industry leaders top a list of eighteen outstanding sponsors committed to making the 134th AES Convention – May 4 -7, 2013 at Rome’s Fontana di Trevi Conference Centre an unforgettable event.”
In acknowledging their Gold Sponsorship, RCF Head of Marketing, Gioia Molinari remarked, “The AES is essential for engaging with our peers, developing new associations, revitalizing long-standing friendships, and participating in extraordinary Live Sound events, Workshops, Tutorials, and high level social networking activities. We are pleased to lend our support to this irreplaceable organization.”
Berklee College of Music’s Valencia Campus Director for Technology Innovation Stephen Webber adds, “In supporting our mandate for providing students with the highest standards in music education, we find AES Conventions invaluable for developing high level mentoring opportunities, for acquiring insights into technology, standards and best practices, and for providing a unique environment for students to engage with a diverse range of industry professionals.”
“We salute our sponsors and we will make every effort to ‘over-deliver’ in our efforts to serve them at the Convention,” Moses concluded. “We hope other companies jump on-board the sponsorship bandwagon at future events so we can collaborate on keeping our industry smart and strong.”
For details visit the Preliminary Events Calendar at: http://www.aes.org/events/134/calendar/calendar.cfm
Photos: RCF and Berklee College of Music Logos
The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org