She continued modelling as Jordan nonetheless and regularly appeared in the Daily Star, FHM, the British edition of , Nuts, Maxim, Loaded, and Esquire and also ran as a candidate in during the in 2001; her comical election campaign had the slogan "For a Bigger and Betta Future" and promised free breast implants, more nudist beaches, and a ban on parking tickets to her constituents. In the end, she won 713 votes: 1.8% of the votes cast. In 2002, she appeared on the September cover of the American edition of Playboy magazine. In October 2003, Price tag appeared in an advertising campaign for the supermarket chain . To publicise the chain's promotion to cut the prices of their leading lines in half Air Jordan Retro 8, Price was by magician Peter McCahon.
Price continues to model today, though she no longer does glamour modelling and has dropped the name Jordan.
In an attempt to cross over from modelling into other areas, Cost auditioned for a part on the UK television remake of the American series in 1998; but it never came to fruition. She did, however, make cameo appearances as herself in the television dramas and in 2004. Cost also appeared on 's "" in 2004. She completed the lap in one minute and fifty-two seconds.
She has done spots of presenting work, which include being a guest on in her earlier career in addition to being one of many guest hosts on the first series of . In December 2005, she released an exercise fitness DVD, The Jordan Workout, featuring "The Juice Master" . In 2007, Value hosted the short-lived late-night chat show Katie & Peter: Unleashed with her former husband Peter Andre. The eight-episode series spanned less than two months, proving very unpopular with viewers.
Price was a contestant on the of , a reality television series where a group of celebrities live together in a environment with few luxuries, between the months of January and February in 2004. It was there that she met Peter Andre whom she would eventually marry and later divorce. In November 2009, Cost made a return visit to I'm a Celebrity... Get Me Out of Here! in its . Presenters insinuated during the broadcast that the surprise of Price's return had been ruined by the media. Whilst in the jungle, the public repeatedly voted Cost to undertake each and every "Bush Tucker Trial" challenge. After it had been announced that Value had been selected for her seventh consecutive trial Air Jordan 8 Retro Men Light Face Black Blue, she decided to quit the show and left one week after her arrival.
She has also been the subject of many reality television series that chronicle her often chaotic domestic life. This started with a trio of Channel 4 documentaries by film-maker Richard Macer: Jordan: The Truth About Me (2002) cheap jordan shoes, Jordan: The Model Mum and Jordan: You Don't Even Know Me (both 2004) Air Jordan 8 Retro Men Light Face Black Purple, and was followed Jordan Gets Even on Five in 2004. She later appeared in the documentary Jordan: Living With a Dream (Channel 4) and then launched the Katie & Peter franchise on which documented the lives of Price tag and former husband Peter Andre. This franchise included several fly-on-the-wall reality series which comprised When Jordan Met Peter, Jordan & Peter: Laid Bare and Jordan & Peter: Marriage and Mayhem between 2004 and 2005; Katie & Peter: The Next Chapter, Katie & Peter: The Baby Diaries and Katie & Peter: Unleashed in 2007; Katie & Peter: Down Under and Katie & Peter: African Adventures in 2008; and Katie & Peter: Stateside in 2009. The pair's separation in 2009 resulted in their individual shows being recorded: What Katie Did Next continued on ITV2 until 2011. Her most recent documentary series currently airs on under the name .