¬¬––Custom-Designed Truck Creates High Visibility Branding For Rental Partners––
In order to create maximum impact among the many trucks thundering along the Italian Autostrada, the new All Access sound production consortium has created high-impact custom livery for one of its semis, specifically to promote its new MLA (Multi-cellular Loudspeaker Array) rig and the Martin Audio brand.
In addition to adding value to the groundbreaking array system, it will enable them to sub-rent the rig in conjunction with its own dedicated truck.
The idea was floated by one of the partners, Electra Service owner Roberto Buttarelli, and soon All Access was modifying an existing 52 foot semi which is purpose-designed to hold at least a 112-enclosure system comprising MLA tops and MLX subs.
All Access received full support from Martin Audio’s Italian distributor, Audiosales, who funded the truck’s customization sensing that this could be a big opportunity to advertise both the MLA system and the Martin Audio brand. “We knew the truck would be regularly travelling around Italy and have high visibility during the shows and festivals,” stated Audiosales owner, Stefano Rocchi.
The new MLA semi will be based at Electra Service HQ in Viadana (MN) where all the audio components and accessories are warehoused (including the variable speed chain hoists by Lodestar JJ Varistar, with automation and motion software control by Fulling & Partner GmbH).
The new truck has already enjoyed high usage since the All Access consortium invested in their first 72 enclosures this spring for the Subsonica tour.
In addition to the Subsonica dates, it has also been seen this summer at the Upper Park Festival in Bologna, Traffic Festival in Torino, Summer Festival in Lucca, as well as two Elton John Italian shows, Ricky Martin at the Verona’s Arena, Radio Bruno tour, Independent Day in Bologna, Litfiba tour and with DJ Tiësto in Reggio Emilia.
For more about Martin Audio, please click to www.martin-audio.com.
About MLA™ (Multi-cellular Loudspeaker Array)
The result of many years of intensive R&D, MLA’s methodology replaces trial-and-error array design with intelligent numerical optimization of the array’s output based on a highly accurate acoustic model. The multi-cellular format has six individual cells in each enclosure, each with its own DSP and amplification.
With up to 24 enclosures, each MLA array has up to 144 cells -- too great a number to optimize manually, or by ear. Instead, Martin Audio’s proprietary Display2™ system design software automatically calculates FIR DSP filters for each cell and a redundant-ring audio network (U-NET™) downloads the settings into each array enclosure. Martin Audio’s VU-NET™ software provides real-time control and monitoring of the system.
MLA delivers a frequency response and SPL consistency never before achievable; a very high system output (140dB peak, per cabinet @1m); Automatic optimization of the array, both physically (splay angles) and electronically (DSP); Computer control and monitoring of the entire system, and total control of sound system balance for engineers and sound technicians.
MLA is fully integrated, with Class D amplification, DSP and U-NET digital audio
network built into each enclosure. MLA complete systems are ready-to-use, with MLA, MLD and MLX enclosures, flying hardware, software, cabling and training all supplied. Everything needed is included. All ancillary items — from tablet PC and Merlin™ controller to network interconnects and mains distro — are also included in the complete system package. This ensures full compatibility worldwide, down to cabling and accessories.
Additional features include 90° x 7.5° dispersion; a compact size (1136mm wide x 372mm high x 675mm deep), one-box-fits-all (festivals to theaters) application range and a global voltage, power factor corrected power supply.
MLA’s compact size and very high output allows it to be shipped using smaller trucks, offering considerable savings and reduced carbon footprint. The system also includes the MLX powered, flyable subwoofer capable of an unprecedented measured peak output of 150dB @ 1m; MLD downfill cabinet, and Merlin 4-in/10-out system controller and network hub. Audio input is via analog, AES3 or U-NET.
By adopting these principles and system components MLA is optimized for every member of the audience — from a 2,000 capacity theater, to a 20,000-seat arena, to a 100,000-person festival site. It will deliver the engineer’s exact mix to every seat (up to over 150 meters) with precision, exceptional power and clarity.
About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.