NEW YORK, NY — The Audio Branding Academy has released the final program for this year’s Audio Branding Congress, taking place at Columbia University on November 17, 2011. “Stay Connected, Sound Global,” is this year’s motto, focusing on innovation in mobile media and content.
Gathering a network of experts, professionals, artists, scholars and practitioners within the audio world, the Congress will be an educational day for all attendees. The program will commence with a short prelude followed by keynote speaker Martyn Ware, discussing “The Future of Sonic Branding”. Founding member of seminal bands The Human League and Heaven 17, Ware is currently head of Sonic Experience and co-founder of sound branding agency Sonic ID. The Congress day will also consist of several inspiring and fascinating presentations by industry leaders, six impressive jury-selected award case studies, a thought-provoking panel discussion and the first Audio Branding Award ceremony.
One of Germany’s leading experts on brand strategy Dr. Karsten Kilian, will be moderating the panel discussion themed, “Mobile Audio Branding – Spatial Pollution or Good Vibrations?” at this year’s Congress.
Panel members Tapio Hakanen, Russell Jones, Noel Franus, Josh Rabinowitz, Paul Kalbfleisch and Stephen Dewey will discuss their views on new developments and future prospects of building brands on mobile devices and apps by using sound. Smartphones and other mobile devices have become an essential part of our lives and communication. To what extent are consumers willing to allow brands be part of their mobile life? What are some of the options companies may have to exercise the power of sound and music in building brands on these personal platforms? These are some of the significant issues to be deliberated during an exciting discussion by the expert panelists.
Podcast interviews with speakers and jury members are all available on the ABA website.
The Audio Branding Academy recognizes its congress sponsors, Man Made Music, Pro Sound Effects and iV Audio Branding for their generosity and support.
The 2011 Audio Branding Congress takes place Thursday, November 17, 2011, at Columbia Faculty House at Columbia University in Manhattan, hosted by audio branding company Expansion Team.
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