— Noted East Coast post facility adds three new Genelec 5.1 surround-monitoring systems for their two color mixing and mastering studios and Pro Tools editing suite —
Genelec, the world’s longstanding pioneer in active monitoring, is pleased to announce that Outpost Digital, the leading New York City audio and video post production company whose clients include Dodge, Champion, ESPN, Cingular, IKEA and others, recently upgraded their audio system with the installation of three new 5.1 surround monitoring systems from Genelec. In the wake of an expansion last year that saw 13 new post suites added to the company’s existing facility, Outpost Digital’s two main coloring and mastering studios each now have a newly installed Genelec 5.1 monitoring system consisting of five 8240A Bi-Amplified Active Monitors for the L-C-R and rear surround arrays, and a 7270A Active Subwoofer. The facility’s Pro Tools editing suite is now equipped with a Genelec SE™ (Small Environment) Smart Active Monitor™ (SAM) System – aka Digital PowerPak – a 5.1 system using five 8130A Bi-Amplified Active Monitors and an SE7261A Active Subwoofer.
All of these new Genelec monitoring systems employ the company’s proprietary Smart Active Monitor (SAM) concept that includes GLM™ (Genelec Loudspeaker Manager software) and AutoCal™ (Automated Calibration software) technologies, which together create a self-calibrating monitoring solution that both guarantees accurate audio and ensures a steady-paced workflow. These products and technologies reflect Genelec’s recently introduced SAM concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors. The Genelec system was sold to Outpost Digital by Audio Incorporated, of Roselle Park, NJ.
Genelec monitors are a favorite of post production facilities, says Mike Yorky, Director of Sales at Audio Incorporated. “Genelec’s DSP and Auto-Cal are well-suited for post facilities because they let those facilities adjust the focal point of the monitoring system to anywhere in the control room, which is brilliant for clients, who can have the sweet spot anywhere in any room customized for them,” he explains. “We sell a lot of Genelec speakers into the post market for that reason, as well as the fact that they sound great, offer incredibly accurate uncolored monitoring, and come with fantastic technical support after the sale.”
Chief Engineer Randy Main went with Genelec, he says, “because Genelec has been a trusted and reliable standard in the broadcast and film industry for years.” Outpost Digital is a full service post facility whose services range from offline editorial to final mastering. “When it came down to it, we were looking to standardize our facility on a monitoring technology that we could depend on to translate well inter-facility wide. When our clients are in the final mastering stage we know that the fidelity is reproduced perfectly and consistently through each stage of the process. Also it’s extremely important that the final sound translate well to any number of venues, whether it be theatrical, broadcast, live events, etc. The Genelec 8240s with their SAM technology was really a no brainer for us, especially with their intelligent auto calibration feature set. It was a critical tool in calibrating our listening environment to meet the acoustical challenges we faced when adjusting the sweet spots for both client and mix position.”
For more information, please visit www.genelecusa.com.