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3G Upgrade in Hard Rock’s The Joint Produces Vastly Improved Sound Quality

Las Vegas, NV––3G’s AV Division recently completed an audio upgrade with new d&b amplifiers and processing software in The Hard Rock Hotel and Casino’s showroom, The Joint, that in the words of Vice President of Entertainment Chas Smith, “has produced an unbelievable improvement in terms of sound quality.”

The Joint, a 4000-seat venue, has hosted a variety of leading classic and modern rock artists such as Paul McCartney, Kiss, Guns N’ Roses, Def Leppard, Bon Jovi, Kings of Leon and more.

According to Smith, “we wanted to upgrade the PA because the original system sounded old and muffled and just wasn’t cutting it anymore. We reached out to 3G and they recommended some new amps and processing software to bring the system up to the level of quality we needed.”

In terms of the actual upgrade, 3G designed a system that supplemented the 28 d&b J-Series full range loudspeakers with 14 new d&b 30D installation amps. These operated in conjunction with the company’s unique ArrayProcessing technology that uses ArrayCalc V8 simulation software to extend the coverage and audio quality of the system, which also includes six d&b J-subs flown per side.

Each loudspeaker is independently powered with two channels of amplification and individual processing designed to optimize the tonal balance and SPL levels of the system over the entire listening area.

The result? As Smith puts it, “Once we fired the system up after the installation it sounded incredibly crisp and bright––you could hear every instrument, every guitar note, every crash of the cymbal. It made everything sound more precise and direct with a lot of punch. It immediately made an amazing difference in the way the system sounds––it’s like night and day.”

Commenting on the upgrade, 3G Chief Operating Officer Keith Conrad added, “We were excited and pleased that Chas and his team entrusted us to carry out this project. The Joint is one of the most iconic music venues in Las Vegas. With this system upgrade, the venue’s audio system quality is now at the very top of the spectrum. d&b’s array processing technology is unparalleled in the market place in terms of how it can transform the crispness and clarity of a system just by upgrading the amplifiers.”

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About 3G Productions, Inc.

Founded in 2004 and located in Las Vegas, Los Angeles and Miami, 3G is a multifaceted audio company focused on providing the highest quality of service in live production, sound and video equipment rental and sales, event staffing and installed sound and video.