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DIGIDESIGN ANNOUCES PRO TOOLS MANIA: A ONE-DAY-ONLY SALES EVENT AT PARTICIPATING DEALERS - Mixonline

DIGIDESIGN ANNOUCES PRO TOOLS MANIA: A ONE-DAY-ONLY SALES EVENT AT PARTICIPATING DEALERS

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Daly City, CA — Digidesign today announced Pro Tools Mania, a special one-day-only event taking place this Saturday, September 13, 2008. Hosted by participating dealers across the United States, Pro Tools Mania will feature incentive programs on Pro Tools LE systems and peripherals, as well as promotional giveaways, contests, educational seminars, and other special events.

As part of Pro Tools Mania festivities, the first 20 people to purchase an Mbox® 2 Pro, Mbox® 2 Pro Factory, 003 Rack, 003® Rack Factory, or 003 Factory at any participating dealer on September 13 will receive a free copy of Transfuser™ (normally $295 USD), Digidesign’s exciting new loop production virtual instrument. Participating Pro Tools Mania dealers will be offering other special incentives as well. In addition, local Digidesign representatives will be on hand at select locations to offer tips, give out free prizes, and more.

The top choice among artists of all levels, Pro Tools LE systems offer the ultimate, affordable way to compose, record, edit, and mix audio using a powerful personal studio based around the world’s most widely-used digital audio software. Pro Tools LE systems are turnkey solutions that combine Pro Tools LE software with a family of versatile, dependable hardware interfaces, ranging from the award-winning Mbox® 2 family to the acclaimed 003® Rack and 003® Factory. Each system also includes a full complement of professional sound processing plug-ins and virtual instruments, making it a complete package for music creation and sound production right out of the box.

Pro Tools LE systems also offer session compatibility with Pro Tools|HD® systems, the industry standard in professional recording and post-production studios worldwide. And because Digidesign offers the industry’s most attractive hardware exchange programs, allowing users to move up to other Pro Tools LE or Pro Tools|HD systems as their needs grow, Pro Tools Mania is a great opportunity for new users to get started making music, with powerful, professional-grade tools and workflows that will serve them now and in the future.

For information on participating dealer locations, visit the Digidesign website at www.digidesign.com/protoolsmania.

About Digidesign
Digidesign is a worldwide leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy® Award and 2003 Oscar® statuette representing the Academy Scientific and Technical Award for the design, development, and implementation of the Pro Tools® digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. Digidesign is a part of Avid Technology, Inc. For more information, visit www.digidesign.com.

About Avid Technology, Inc.
Avid (Nasdaq: AVID) is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy and Emmy® award-winning products and services, visit www.avid.com.