DTS, Inc. (NASDAQ: DTSI), a digital technology company dedicated to delivering the ultimate entertainment experience, hosted a special launch event at their new, state-of-the-art headquarters in Calabasas, California.
Key members of the professional Blu-ray production and content communities were on-hand as DTS showcased Neural UpMix, an exciting new Pro Tools plug-in designed to upmix content in up to 5.1 and 7.1 channels. In addition, DTS also unveiled DTSâ€“HD Master Audio Suite v 2.5 (MAS 2.5), the latest version of the companyâ€™s best-in-class audio encoding suite. Both products will be showcased at NAB 2010 (Booth SU8506).
Neural UpMix by DTS marks a first in 7.1 surround expansion for the Pro Tools community. Combining precision and creative flexibility, this plug-in can output 5.1 or 7.1 multi-channel audio tracks from stereo or 5.1 source material while preserving the spectral and timbral balance of the original mix. Mixing engineers will be able to upmix audio tracks on a scene-by-scene basis to create an immersive audio experience that can greatly enhance both standard 2D as well as 3D Blu-ray soundtracks.
DTSâ€“HD Master Audio Suite v 2.5 makes one of the fastest Blu-ray disc audio encoders on the market even faster with the introduction of Folder-Based Batch Encoding for Blu-ray, DVD, and online digital delivery. This new functionality automates the encoding process, enabling hundreds of audio encodes to be processed with just a few mouse clicks.
â€œThe announcement of these new DTS software products are solid examples of the companyâ€™s commitment to providing innovative solutions that support the demands of content production and delivery industries,â€? says Ronny Katz, Director of Professional Audio, DTS, Inc. â€œThrough unique product introductions, DTS will continue to meet the evolving digital delivery, streaming and downloading market needs.â€?
Following a brief introduction of the two new products, DTS executives invited attendees to spend time in the companyâ€™s new facility and experience first-hand the Neural UpMix Plug-in for Pro Tools and DTSâ€“HD Master Audio Suite in two of the facilityâ€™s new state of the art listening rooms, both of which are equipped with 7.1 sound systems.
Also housed in the sleek new three-story DTS facility that opened last November is an impressive, cutting edge Research and Development room. A testament to the companyâ€™s commitment to sound technology of the highest quality, this new R&D room can be easily adapted and expanded as needed, to keep up with the companyâ€™s ever-evolving new technology.
â€œWe are proud of our new headquarters and we were happy to welcome our industry friends and partners during this exclusive event,â€? adds Katz.
The Neural UpMix Plug-in for Pro Tools, listed at $449, and DTS-HD Master Audio Suite v2.5, at $1495, are scheduled to ship in April with more detailed information available on www.dts.com