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EastWest Appoints Dinshah Sanjana Vice President of Sales

Experienced music industry professional to join top music software developer

Hollywood, CA – EastWest, the industry leader in virtual instruments, has appointed Dinshah Sanjana to their executive team as Vice President of Sales. Sanjana will head the strategic development of EastWest and it’s international distributor and dealer network.

Sanjana is a highly respected member of the pro audio and music technology industry, having risen over a 11 year period at Guitar Center to the position of Category Manager, Software and Controllers for the Guitar Center Enterprise, including Guitar Center retail (270 stores),,, and WoodWinds& He has a keen eye for opportunities and knows how to translate them into market share.

“We are honored to have Dinshah join our executive team, he has done it all and is as passionate about music as we are. We’ve worked with him during his years at Guitar Center and have always been impressed by his ideas and ability to execute those ideas, as well as his thorough knowledge of the music technology category,” states Doug Rogers, founder and producer of EastWest. “Dinshah will help us navigate our ambitious goal to provide even more music creators around the globe with our award-winning products.”

As a professional musician and composer Sanjana is the perfect fit for EastWest. He began his career as producer with Music Design, where he composed music for award-winning commercials for companies like Coca-Cola, Procter & Gamble, Wrigley’s, Ford, and many more. He has in-depth knowledge of the keyboards and recording software market, and he is a well-connected industry veteran.

“I am honored and proud to join and be part of the East West family. The sound quality, ease of use and affordability of the products are incomparable in the virtual instrument software world. I look forward to bring these incredible products to composers, producers and musicians worldwide,” adds Sanjana.

About EastWest

EastWest ( has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for over 27 years, setting the industry standard as the most critically acclaimed soundware developer. In 2015, the company launched ComposerCloud, an industry first subscription service. Find more about EastWest at,, and on Facebook and Twitter.