TRIUS appointment is key to EAW EMEA growth and gives EAW broader and deeper German market presence
EAWÂ®, a world leader in audio system solutions, announces the appointment of IbbenbÃ¼ren-based firm TRIUS Vertrieb GmbH & Co. KG as EAWâ€™s exclusive distributor for Germany. Effective immediately, TRIUS will handle distribution for EAWâ€™s products, interfacing with EAWâ€™s European Sales Director Sean Martin, EAW Application Support Group EMEA representative Moray McMillin and other key members of EAWâ€™s team in Europe. The announcement was made by Jeffrey Cox, V.P. Pro Audio, on Wednesday, March 24, 2010, at the Musikmesse Show in Frankfurt, and further underscores EAWâ€™s ongoing commitment to the German market.
For over two decades, TRIUS has been a German leader in the worlds of live sound/touring, installations, recording and M.I., having established itself through consistent and comprehensive sales
results for several of the industryâ€™s major brands. The TRIUS organization has respective specialized departments for sales and support, service and technology, marketing and IT, and logistics. The companyâ€™s infrastructure, innovative sales approach and decades of practical experience make them the ideal choice for EAW distribution in Germany.
Kai Boeckmann, TRIUS Manager Director, stated, â€œTRIUS has been a German market leader for several decades, having built successful business relationships throughout the region, and we look forward to using our experience and contacts to lead EAWâ€™s sales initiatives in Germany. EAW produces high-quality products, and with their manufacturing facilities and European warehouse, they are in a position to offer highly price-competitive speaker models with a short delivery time. For these reasons, EAW fits perfectly in our client portfolio, and will help TRIUS maintain our status as a go-to full line supplier, both for rental companies and installers.â€?
â€œTRIUS is one of Germanyâ€™s largest and most prestigious distributors for pro audio products, and we are excited to have them exercise their top-tier position in the regionâ€™s marketplace and act as a key member of our EAW team in Germany,â€? stated Sean Martin, â€œWith several new and innovative EAW products hitting the market this year, we look forward to utilizing TRIUSâ€™s expertise in Germanyâ€™s pro audio market to enhance and expand EAWâ€™s presence in the region.â€?
For more information, please visit www.eaw.com.