Flourishing Houston Audio /Video Production & Post Facility
Uses Middle Atlantic Furniture To Optimize Its Workflow
Houston, TX––Fully recovered and thriving after a flood that devastated the facility two years ago, The Editing Company is now celebrating 34 years of successful growth with well over 30,000 successfully completed projects.
Always an innovator, The Editing Company was the first video production facility in Houston to offer the one-inch video format, digital Betacam, D2 video, and AVID non-linear editing capability. When the facility reopened in a new location after the flood, they upgraded all of their equipment with the latest digital technology and more production rooms to better accommodate their clients.
According to owner Nancy Clinton, The Editing Company now has “three state-of-the-art HD edit suites, each with Final Cut Pro, AVID and Premier software, fully interconnected on a high-speed XSAN storage network. We also have one 30 x 30 foot video production studio, a ProTools audio recording and editing studio, a soundproof room, and a sophisticated central Tape Room that accommodates 12 distinct video formats.”
A multiple ADDY (American Advertising Award) winner also honored with Millimeter magazine’s national Facility Design Award, The Editing Company boasts a repeat client list that includes national retailers (Conn’s) and food chains (Chili’s, McDonald’s), airlines (Southwest), healthcare and hospital systems, universities, energy and financial services companies.
Editor David van Es explains the technical transition that has kept the facility in the forefront of the market. “When the flood happened, we had to rebuild from scratch, starting with the latest digital equipment and going from there. Now we can do anything from ‘mom and pop’ jobs to more complex and demanding high-end corporate video and broadcast projects.
“The equipment makes us expandable. We can fulfill any need at pretty much any price point and give a high-end look to any client that comes in, whether it’s a documentary for International Fund for Africa or someone who wants to edit an iPhone video and output it to YouTube. We also do a lot of promotional videos, and are probably the only facility in Houston that does close captioning in HD. We can also work in about 60 foreign languages.”
As part of the renovation, The Editing Company also opted for Middle Atlantic Products when it came to furniture, racks and power conditioning. As Nancy Clinton explains, “We chose Middle Atlantic custom-designed Edit Center™ furniture for the edit suites that specifically conforms to the size and space required and we’re very happy with how they worked out for us. We also have custom coffee tables in front of the long sofas and client tables behind the sofas with holes cut out for phones and computer laptop drops. Working with Broadcast Technical Services of Houston, Middle Atlantic actually brought the furniture out with their truck to demo it, showed us samples of different wood tones and materials, and we chose exactly what we wanted. It was all manufactured wonderfully and delivered just as ordered.”
Asked if the furniture worked for editing, van Es adds, “Absolutely. As an editor, you want to have everything at your fingertips so having the side tables alongside saves me a lot of time and effort sliding back and forth. You also have that second level riser for the monitors, which gives us more table space to work with.”
Michael Hobart of Broadcast Technical Services summarizes Middle Atlantic’s impact on The Editing Company. “Besides the VRK racks and Edit Center™ consoles, they’re using power conditioning equipment such as the Middle Atlantic UPS 2200R uninterruptible power supply which has worked really well for them since we’ve had it in there. The ease of working with Middle Atlantic and the fact that they would custom-build anything, even parts that weren’t in their system, made everything go so much more smoothly. They never said they couldn’t do anything we needed.
“The infrastructure works like a dream,” Michael concludes. “As it turned out, we were up and running within days and hours after the major installation came in and actually meeting deadlines all along the way.”
For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.
Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.
Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us
Broadcast Technical Services, Inc. is a full sales and support facility that offers systems integration including design, engineering and installation. BTS also provides a full slate of broadcast production services. Contact VP Sales Michael Hobart at (832) 467-0002 for more information www.btshouston.com