MIAMI, Florida — At this year’s ULTRA Music Festival in Miami, HARMAN’s Martin Professional hooked up with the people who dedicate their lives to make the massive production, that is ULTRA, a huge success once again.
In this video, part one in a series of three, you’ll get to meet some of the key people getting their hands dirty while preparing for the show. Watch them in the act as they fire up the ULTRA Music Festival engine for the ultimate festival experience and prepare to give you and the crowd a sensory overload.
Watch part 1: The Electrical storm: http://youtu.be/mxtRd52Oi28
ULTRA Music Festival is an annual, outdoor electronic music festival starting in Miami, Florida and then moving onto nine countries across the globe. It has become an international hub for a multitude of subcultures, all celebrating the music they love.
ULTRA Music Festival is also where industry people meet to pick up groundbreaking tricks, to learn and get inspired. The genre of EDM (Electronic Dance Music) is currently at an all-time high, and all the sub-genres of EDM culminate in a massive electrical storm of EDM at ULTRA.
Every year, ULTRA Music Festival gathers an impressive line-up of the world’s biggest EDM DJs and music producers, here amongst the accomplished Carl Cox who, for the 10th year running entertains ULTRA’s crowd in the Carl Cox and Friends Arena.
A show like ULTRA Music Festival is a complex equation, where all the pieces have to add up. While the guys behind the scenes worked hard to get everything ready in time, disaster was lurking around the corner. As showstart drew closer, so did a tropical storm. Weather forecasts predicted a veritable electrical thunderstorm with tropical showers which, if it were to become a reality, would force the organizers to cancel the show. All technical elements in the stage designs were equipped with some shielding, but this was no way near sufficient to withstand the raging elements of a tropical storm. Luckily, the festival gods above showed mercy and the storm evaded Miami at the last minute.
Being one of the first to kick off the festival season, ULTRA Music Festival strives to not only outdo last year’s shows in every aspect, but also to raise the standard and become a benchmark for the other festival experiences of 2014. At ULTRA Music Festival only the best is good enough. Failure of one means failure of all, and innovation in stage design reaches sky-high proportions, year after year.
This year, a combination of Martin lighting fixtures were deployed across multiple stages, including: RUSH 5x5 Strobe, RUSH MH2, RUSH PAR1, MAC III Profile, MAC Viper, MAC 101, MAC Aura, M-1 Control, M2go Console.
Stay tuned for part 2 of the ULTRA Music Festival series, where we will introduce you to how the team handles challenges and obstacles connected to a huge production such as ULTRA Music Festival.
As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.
HARMAN (www.harman.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 15,200 people across the Americas, Europe, and Asia and reported sales of $5.1 billion for the last twelve months ended March 31, 2014.