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Elias Arts Promotes Kala Sherman as Executive Producer, New York

Santa Monica, CA, and New York City, June 29, 2010 — Elias Arts, a company devoted to music composition, strategy and production, has announced the promotion of Kala Sherman as the company’s new Executive Producer in its New York Office.

“We are so excited to have Kala at the helm of our New York office,â€? said Ann Haugen, Executive Producer/GM, Elias Arts. “She has such a great passion for music and for our business, and has long been a top notch producer. It is rare to find that kind of combination in one person.”

Said Sherman, “After spending six years working in our Santa Monica studios, it’s so exciting to have the opportunity to lead our studio in Manhattan. One of my objectives in evolving the NY studio experience is to ensure that our East Coast

office works seamlessly with our office on the West Coast. Leveraging the incredibly talented composers in both studios will only enhance our clients’ experience, and guarantee they will get the same quality production process that Elias Arts has long built its reputation on.�

Joining Sherman in the New York studio is Jeff Fiorello, in the newly formed post of Associate Producer. Fiorello is also a singer/songwriter, who has worked in commercial production in Manhattan since 2006.


New York native Kala Sherman originally joined Elias Arts’ West Coast studio in 2004. She recently produced the music for the 2010 Visa Olympics Winter Campaign (comprised of 20 spots, including long form web content), and the Pepsi “Pass� Campaign, featuring T. Bone Burnett.

A vocal performer since childhood, Sherman earned a Bachelor’s Degree in Marketing and Music from Jacksonville University. She later worked in radio promotion for Columbia Records, and has also worked in the talent and marketing departments at the renowned entertainment talent and literary agency Endeavor.

Sherman will be based at the Elias Arts New York office. The address is 10 East 33rd Street, 4th Floor, NY, NY 10016. The phone is 212/807-6500.


Elias Arts is devoted to music composition, strategy and production. The company has employed the emotional strength of music and sound to launch, grow and reposition the most recognized brands and companies worldwide. Elias Arts has worked with well over half of the Fortune 1000 companies, and has also helped turn numerous startups into everyday brand names. Among the clients Elias Arts has worked with are AOL, Mastercard, Sony, Columbia Pictures, Nike, Apple, Coca-Cola, AT&T, Ebay, Honda, Intel, Visa, Yahoo, Universal Studios, Microsoft, McDonalds, ESPN and General Motors, to name just a few.

With offices in Santa Monica and New York City, global resources and a renowned roster of gifted composers, producers, and marketers, the mission of Elias Arts is to constantly strive for creative excellence and distinction through the art of music and sound design. The company is the recipient of over 700 major industry awards from around the world.

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