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ELIXIR® STRINGS LAUNCHES ELECTRIC STRING TRIAL PROMOTION

Elixir® Strings, pioneer of long-life strings, is giving loyal acoustic fans a chance to plug in with electric strings. During its Electric Strings Trial promotion, players will receive one complimentary electric set with the purchase of two acoustic sets. No coupon or mail-in rebate is necessary for taking advantage of this promotion, as the three-set multi-packs are prepackaged and available in participating stores.

“This Electric Strings Trial promotion is being offered as a means to introduce our acoustic fans to our electric strings,” explains Elixir® Strings Product Manager Craig Theorin. “In doing this, our customers will be able to test drive our electric strings and experience the same level of durability as our signature acoustic products.”

Each multi-pack contains two sets of Phosphor Bronze Acoustic strings with NANOWEB® Coating in either Light or Medium gauges and one free set of Anti-Rust Electric Light with NANOWEB® Coating. This special offer is currently available while supplies last at various dealers and online retailers across North America.

About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.‘ Strings with ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates, the company widely known for such innovations as GORE-TEX® Fabrics. For more information, please visit www.elixirstrings.com.

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