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FIRST CHOICE MARKETING CHOSEN TO REPRESENT POWERSOFT IN NORTHWEST UNITED STATES

New Relationship Brings Powersoft to the Pacific Northwest States of Washington, Oregon, Alaska, Northern Idaho and Western Montana
Seattle, WA – Powersoft, the manufacturers of advanced, green designed power amplifiers for the touring and installation markets, is pleased to announce that First Choice Marketing will represent the Powersoft brand in the Pacific Northwest of the United States. First Choice Marketing specializes in professional AV integration and touring markets, providing expert service for a multitude of major brands for more than 20 years. Powersoft offers First Choice Marketing the opportunity to meet the growing demands for green-inspired technology to help integrators meet LEED certification requirements while providing excellent sound quality, efficiency, portability and reliability for any application. First Choice Marketing serves Washington, Oregon, Alaska, Northern Idaho and Western Montana.

“We’re very excited to be representing Powersoft amplifier products,� says

Tony Tudisco, president of First Choice Marketing. “Powersoft is much more than just another amplifier company in the market. Because of the company’s green technology and DSP capability, we believe we will be very successful in reaching out to the contractors, consultants and rental touring houses in our service region and showing them what Powersoft offers over their current amplifier lines.�

“We believe the relationship between First Choice Marketing and Powersoft will be good for both companies and for the Pacific Northwest,� says Ken Blecher, director of business development for Powersoft Advanced Technologies, LLC, the U.S. subsidiary of Powersoft. “First Choice Marketing has built a solid reputation over the years and we believe the addition of Powersoft will enhance their many offerings.�

Green design is becoming the must-have technology for all aspects of the entertainment and contracting industries, from both a practical and financial point of view. As such, everyone from performing acts and sound companies to high-level architects and systems integrators are looking for power amplifier alternatives that deliver high quality within a smaller carbon footprint.

“We are finding that people are looking for something more than what they have right now,� states Tudisco. “They are looking for something that will take them to the next level as far as less space, more power and, certainly from an architectural consultant point of view, a greener amplifier, without sacrificing sound quality and digital control. It is very appealing to be able to tell an integrator that their clients will see a savings from both power consumption and HVAC, especially if it’s a large installation, so their investment improves with Powersoft the longer they use them. Powersoft is the answer the industry is looking for and we are very happy to represent this line of excellent, green designed amplifiers.�

About Powersoft
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Headquartered in Florence, Italy, with offices in Farmingdale, NY, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centers, churches and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft web site at www.powersoft-audio.com.

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