Fishman & Asterope Announce Strategic Alliance, Global Distribution Agreement - Mixonline

Fishman & Asterope Announce Strategic Alliance, Global Distribution Agreement

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Fishman and Asterope today announced a strategic alliance and global distribution agreement establishing Fishman as the exclusive worldwide distributor for Asterope instrument and XLR audio cables for the music instrument and pro audio markets. As a result of the agreement, Asterope products will be available in retail outlets throughout the United States and in more than 70 countries worldwide. The agreement was announced today at Summer NAMM 2012 in Nashville, Tennessee.

Asterope products provide musicians, audio engineers and enthusiasts with a unique design that provides greater clarity, a broader frequency response and more dynamic harmonics than traditional audio cables. Asterope products are designed and manufactured in the United States, and are the result of more than 10 years of research and development. Since their introduction, a host of renowned players, producers and engineers have chosen the company’s breakthrough line of products for both live performances and session work.

“This is an exciting opportunity for Fishman to expand on its commitment to provide the best possible sound,” said Larry Fishman, President of Fishman. “Every so often something revolutionary comes along that re-defines a category in our industry. This is one of those times. We’re delighted to be able to offer our experience and expertise, and look forward to making Asterope a success around the world.”

“Today’s agreement is a tremendous milestone for the company and will better ensure that Asterope products are available to artists around the world,” said Dariush Rad, president of Asterope. “Not only are both of our companies focused on enhancing the quality of sound, but our brand building, marketing and strategic sensibilities are consistent, as well. This provides us with the foundation of a dynamic and enduring relationship.”

Asterope products will be offered in two product lines -- the “Pro Studio” series, available in Asterope’s signature purple color with gold connectors, and the “Pro Stage” series, available in midnight black with nickel connectors. The Pro Studio line is designed for everyday use in a variety of environments, from acoustic to electric instruments. The Pro Stage series is designed for use in live, on-stage environments. The cables are available in all straight and right angle combinations, as well as XLR. Cable lengths include 6’, 10’, 15’, 20’, 30’, 40’ and 50’ lengths, as well as 1’ and 3’ patch cables. The XLR cables are available in 2’, 4’, 6’, 10’, 15’, 20’, 30’, 40’ and 50’lengths.

About Asterope:

Asterope, LLC is an innovative audio cable technology company specializing in products
designed for the music, pro audio and high-end audio markets. Headquartered in Austin, Texas,
the company offers unique products using breakthrough technology for artists, producers and engineers. The company can be followed on Facebook, Twitter and at www.asterope.com.

About Fishman:
Since 1981, the Fishman name has been synonymous with acoustic amplification. With over 30 patents, engineer/musician Larry Fishman continues to drive the acoustic amplification market with innovative products and technologies that redefine the benchmark of acoustic sound. The company’s diverse, category leading product line includes the industry standard Matrix Infinity, SA220 performance system and Loudbox amplifiers. Fishman is located in Andover, MA and may be found online at www.fishman.com.