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Fishman Creates New Retail Packaging

Fishman has produced distinctive new packaging to enhance and systematize its extensive line of acoustic amplification products.

Andover, MA––Fishman has just launched distinctive new retail packaging for its acoustic amplification products.

Developed in collaboration with White Ink, a NYC-based full service branding and design agency, the packaging retains the color and icon identification elements of Fishman’s product families and categories as represented in the company’s full line catalog.

The black on black box design is complemented with two wraparound decals that include product features and specs, as well as easily identifiable family color markings on four of the six sides. Both the outer slipcase-style sleeve and the inner box are marked with a metallic silver foil Fishman logo.

The new packaging comes in two sizes depending on the product and can be displayed and merchandised in a variety of different configurations at dealers.

The interior box has a dual-magnet enclosure that, along with redesigned compartment inserts, offers a premium presentation that reflects Fishman’s reputation for quality, innovation and performance.

Fishman’s new packaging is being manufactured by Stephen Gould Corporation, whose team was integral in the mechanical design process and offered custom solutions for the company’s unique product needs. With over 50 retail SKUs, it was imperative that the interior product trays and insert components were modular in order to inventory as few unique parts as possible.

Fishman’s Director of Marketing Chris DeMaria commented, “What started out as a design change turned into a larger group effort. Our team had to work with every individual product not only for presentation but also for protection. The goal was to have a universal packaging design that had a premium fit and finish and used high quality materials in order to align with the Fishman brand.”

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