Andover, MA––As part of a concerted effort to grow and optimize their sales team, Fishman has recruited Ron Kronewitter as Key Accounts Manager. In his new position, Kronewitter will be responsible for handling major retail accounts including Guitar Center, Musician’s Friend and Sam Ash, as well as a number of other important independent dealers.
A longtime veteran of the MI industry, Ron has over 30 years of music products retail experience, including 13 years at Fender Musical Instruments where he served as VP Marketing for Acoustic Instruments and VP, Marketing Operations. During his time at Fender, Kronewitter first started working with Larry Fishman and head of OEM Sales Rob Ketch where they eventually transitioned the entire Fender Acoustic line into exclusively using Fishman products.
In addition to Fender, Ron has worked extensively in MI retail, with Musician’s Friend and Guitar Center’s e-commerce and business development teams, and spent several years with his own successful independent consultancy, Foundry Marketing.
Prior to entering the music industry, Ron attended Indiana University and graduated with a BS degree in Business, majoring in Marketing, Marketing and Advertising, and Management and Administration with a minor in Communications.
Ron lives in the San Luis Obispo, CA area with his wife Robyn and daughter Anya.
For more information about Fishman, go to www.fishman.com.