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NASHVILLE, TN, JULY 17, 2009— When it comes to tone, Neale Heywood, guitarist for Fleetwood Mac, really hears the difference Elixir Cables make. Come check out Elixir Cables at the company’s Summer NAMM Booth (728).

Having worked with such high-profile artists as Robert Palmer, Steve Winwood, Mica Paris, and Fleetwood Mac guitarist Lindsey Buckingham, Heywood is familiar with the elements that go into a good performance both in the studio and in front of a live audience. Currently recording and touring with Fleetwood Mac, one of rock’s most legendary groups, he knows the importance of getting that perfect tone and how every aspect of the performance needs to be just right.

“I find with regular cables, if you put them on a scope, you will see that they are definitely influencing the EQ. They will spike in the mid range and roll off the high end anywhere from 2–4 K and up,� says Heywood. “…The Elixir Cables have a more consistent response, resulting in a smoother overall tone.�

Offering one-half to one-third the capacitance of ordinary guitar cables, Elixir Cables preserve a guitar’s truest voice by providing clearer high frequencies and smoother, more balanced mids. The cables are available in lengths of 10, 15, 20 and 30 feet (both right-angle and straight jack plugs are available). Elixir Cables also feature a unique combination of extreme durability and flexible, non-twist memory for superior performance, even in the most extreme touring environments. The robust, branded plugs include custom grip housings for sure handling and extended use life.

About Elixir® Strings
Elixir Strings is the pioneer in coated string technology and is available in two string “flavors.� Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable, providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers, including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates, the company widely known for such innovations as GORE-TEX® Fabrics. For more information, please visit