Rochester, NY — January 2016… Fulcrum Acoustic, creators of high-performance professional loudspeaker technologies, has announced the appointment of William Sauer to the newly-created position of Director of Marketing and Communications.
An award-winning marketing veteran with extensive professional services and B2B experience, Sauer joins Fulcrum after serving as a marketing manager for the law firm Harris Beach PLLC, and as communications manager for investment management advisors Manning and Napier, Inc. Previously, he held senior positions at creative agencies including Ideafirst, Arteffects and Imagesmith, where he has masterminded marketing and communications projects for clients including Compaq, Kodak, Xerox,
GE Plastics, and Heidelberg Druckmaschinen AG.
In his new position, Sauer will develop and implement marketing communications strategies and tactics to build the Fulcrum brand and support the sales function.
“We are thrilled to welcome Bill to Fulcrum Acoustic,” remarked company President and co-founder Stephen Siegel. “He brings a wealth of experience across a broad range of industries and market sectors, as well as a keen understanding of what makes the audio industry unique. We’re looking forward to his input.”
“Fulcrum Acoustic is a truly innovative company, with an amazing line of products that has made a tremendous impact in their industry in a very short time,” added Sauer. “It’s a company with a bright future, and I’m truly excited to be a part of it.”
Sauer will be based out of the company’s Rochester, NY offices. He can be reached at [email protected].
About Fulcrum Acoustic – Founded in 2008, Fulcrum Acoustic is a professional loudspeaker manufacturer known for its unique approach to loudspeaker design. Employing the research of company co-founder David Gunness, Fulcrum Acoustic combines proprietary coaxial design and Temporal EqualizationTM processing power to create the most powerful and versatile line of loudspeakers available.