To the NBA, the possibility of giving small and medium-sized cities in China to create the ghd straightener effect of these traditional media or international sportswear brand is often difficult to achieve. Houston Rockets Yao Ming, China signed popularity in major cities in China in 2002 and the NBA has increased. NBA China General Manager, said Fischer, a leading position in the market share of small and medium-sized cities in China, the ghd brand and activity in the city is the ighduence to extend the NBA.Fischer said the company to pay millions of dollars for the three – season contract, but he declined to give details. The transaction in the sports sponsorship with adidas Reebok ghd, already the NBA won global sponsorship rights for the company in the same horizontal line (where the only Reebok exclusive enjoyment of sports shoes and clothing with the NBA and the rights of the team logo.) ghd now can be used in brand advertising and promotion of the NBA logo and the image of NBA players, and to take part in the activities of the NBA. GHD australia searches still specific NBA player, with the contract and pay. The best candidates for Yao Ming are now the Reebok of spokesman for in October 2004 he held a signature hair straighteners, started even in Shanghai in an exhibition match. Fischer said Li Ning in China by this right use is better than adidas and ghd proactive and, of course, remains to be seen.