As Gloria’s Latin Cuisine’s Brand Evolves, Guitar Center Professional Lends Their Expertise for Immersive AVL

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— Gloria’s Latin Cuisine has been reinventing itself to accommodate changes in the hospitality culture, and GC Pro has been there providing the AVL technology it needs to stay at the leading edge of the business —

WESTLAKE VILLAGE, CA — It began in 1988 as Gloria’s Restaurant, a single outpost in Dallas offering the authentic Tex-Mex and Salvadoran comidas envisioned by Gloria and Jose Fuentes, newly minted American citizens with an entrepreneurial dream. That dream has now grown to 15 locations and has been re-conceived as Gloria’s Latin Cuisine, with the re-opening last year of a newly renovated restaurant in Addison, Texas. And for the past several years, the new stores have been able to take Gloria’s brand to the next level, utilizing AVL technology and design input from Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, and which has become a strong partner with Gloria’s as the company has evolved.

Like several of its other recently opened locations, the newly renovated Addison restaurant serves many different kinds of customers, as a family restaurant during the week and as a dance club on the weekends. A DAS Audio active sound system is also fitted with a pair of DAS LX215A subwoofers that assure a pumping dance floor, and they’re just as capable of being the gentle background sound system for the restaurant during meal times. Martin MH1 Profile moving-head light fixtures, X-Laser X-Beam 2500 and an Ultratec Radiance hazer make for a great dance experience on weekends, while the self-powered sound system helps keep cabling to a minimum, assuring a clean, sleek look to the restaurant. All of the audio, lighting and projection products used in the new Gloria’s location, as well as in three new Texas locations in South Lake, Flower Mound and Las Colinas that are slated to open in the near future, were sourced through GC Pro, and Jeffery McDaniel, Senior Account Manager at the Dallas GC Pro office, provided design help and systems advice.

“We first met with Jose and Gloria at the original Addison location about four years ago,” recalls McDaniel. “They were having problems getting their sound and lighting evenly distributed throughout the restaurant. They’re using recorded and live music, and getting even coverage at the right volume levels takes the right equipment being installed properly, and we were able to provide that for them. That was the beginning of what has become an ongoing and growing relationship as we help Gloria’s expand throughout the region.”

Joe Ramos, Owner & Founder of Custom Audio Video Services, a premier audio and video company that services its home base city of Dallas as well as Houston, Austin and surrounding areas, says a key part of his mission was to make sure that the sound, video and lighting were well integrated into the restaurant’s aesthetic design. “You really wouldn’t notice any of the hardware footprint during the day, but at night, the sound and lighting, come alive, and so does the club,” he says. “Jeff and GC Pro were a great fit for this project. Their collaborative efforts proved helpful in many ways as they provided keen insight into the best products. For instance, they chose the sound system in part to make sure the DJ booth fits into the space well. And now that Gloria’s has been introducing a new look, with lots of new colors, they’ve been helping me pick the elements that best support the new look. Gloria’s is growing and improving, thanks in part to GC Pro, and Custom Audio Video Services is right there with them.”

For more information, please visit www.gcpro.com.