FARMINGDALE, New York — Group One Ltd., the U.S. importer and distributor of DiGiCo, Avolites and several other respected pro audio and lighting brands, recently named Public Address as its public relations agency of record. The announcement came from Group One President Jack Kelly, who made the appointment.
Based in the South Bend, Indiana area, Public Address is under the direction of Chris Shuler and presently spearheads domestic PR activities for a number of AVL manufacturers. Effective immediately, the agency is now tasked with overseeing Group One’s corporate communications initiatives and furthering the exemplary service provided by Diane Gershuny of DGPR over the past five years.
“We are excited to have Chris join the Group One team,” said Kelly. “PR is an integral part of our overall brand strategy for each of our partners and he will be an important part of our future success.”
“DiGiCo has an excellent reputation in the US market thanks to the great work that Jack and his team have done over the years,” commented DiGiCo Marketing Director David Webster. “We’re looking forward to continuing this with Chris’ appointment.”
“Jack affectionately refers to all of his brands’ personnel, reps and vendors as the Group One ‘family’ and I’m grateful to now be part of that culture,” Shuler added. “It’s my goal to carry on the exceptional work provided by my friend, Diane, and help maintain the stellar reputation of Group One’s partners in the press throughout 2014 and beyond.”
Group One Ltd. is a U.S. importer and distributor for a number of professional audio and lighting manufacturers. The company’s audio division currently distributes Blue Sky powered nearfield monitors, DiGiCo digital mixing consoles, MC2 high quality innovative amplifiers, and XTA digital signal processing equipment. The lighting division currently distributes Avolites lighting control consoles, ElektraLite controllers and intelligent lighting, and Pulsar LED lighting.
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