LAS VEGAS, Nevada â€“ Providing moviegoers with the ultimate digital cinema visual and sound environment, Cinemark has outfitted its new XDÂ³ auditorium with JBL custom-engineered ScreenArrayÂ® loudspeakers behind the massive 70 foot screen.
The innovative auditorium, in West Plano, Texas also includes a custom designed surround system featuring powerful JBL Application Engineered speakers that provide the perfect coverage and a completely enveloping surround sound experience. The screen speakers and surround system are complimented by an array of JBL 18-inch subwoofers to provide thundering low-frequency effects. The new Crown I-Tech HD amplifiers, featuring the most advanced amplifier technology available, power the system.
â€œThe XDÂ³ format offers Cinemark customers an extreme digital experience,â€? comments Alan Stock, Cinemarkâ€™s Chief Executive Officer. â€œWe have created an environment that engages all of your senses and pulls you into the movie.â€?
â€œJBL and Crown are pleased to have designed the Custom Cinemark Sound System to compliment the ultimate visual experience in the new XDÂ³ digital auditorium,â€? comments Chuck Goodsell, Director of Cinema Marketing, JBL Professional. â€œThe JBL Custom ScreenArray speakers feature patented technology and are designed to provide the most accurate and powerful reproduction of digital sound possible.â€?