JECO Music Announces Debut of "The Spot," New Online Library for Ad & TV Promo Industries - Mixonline

JECO Music Announces Debut of "The Spot," New Online Library for Ad & TV Promo Industries

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New York, NY & Santa Monica, CA, Sept. 3, 2008 – JECO Music, one of the
top companies in the U.S. specializing in the creation and production of original music for the film, TV and commercial industries, has announced the debut of its first online premium music library, entitled “The Spot.� Please see:
http://www.jecomusic.com/libraries

Comprised of over 600 tracks in commercial-length formats, “The Spot� will be specifically marketed to the advertising and TV promo industries. The library gives media professionals fast, efficient access to a wide variety of tracks that follow the natural arc and rhythm of commercials and other media projects. Categories are arranged intuitively, by feeling/mood, allowing clients to think about the music in terms that are connected to the visual concept.

Perhaps the most unique feature offered by “The Spot� is its “Virtual Music Consultant,� one of three powerful search engines, which allows users to search the library by answering a series of questions about their project. This revolutionary search method requires no knowledge of musical terminology, and provides a simple, organic approach to finding the perfect track.

Jon Ehrlich and Leigh Roberts, JECO Music Creative Directors/Co-Founders, agree, “We’ve assembled a remarkable collection of original music for ‘The Spot.’ It’s exciting for us to now have the ability to make these tracks available to a diverse array of potential new clients.�

“The response by our clients to the launch of ‘The Spot’ library has been amazing,� adds Ehrlich. “Each of these tracks was written specifically to picture, for projects that were extremely well funded. Which means they’ve benefited from great musicians and an unusual attention to detail. Each track was created with a context, so unlike most other ‘generic’ stock music libraries, where the music is essentially churned out in a visual vacuum, our tracks have a story to tell. Differentiating ourselves from the other ‘mass market’ music libraries out there, we have distinguished JECO Music as a true premium music library resource.�

The JECO Music team, with clients including such major brands as FedEx, Pepsi, Visa, ESPN, Mercedes, Unilever and many others, was extremely selective in compiling “The Spot� library. Roberts explained, “We could be offering thousands of tracks, but ‘The Spot’ isn’t about music by the pound. These are our very best tracks. We maintain strict benchmarks for inclusion and, in return, our clients get a premium library that’s not bloated with redundancy or filler. They can search ‘The Spot’ with confidence, knowing that they will find something quickly that really works.�

Said JECO Music client Mike O’Donnell, Pfizer Account Executive with Cold Harbor Films, “I hesitate to use the term ‘library’ when talking about JECO Music, since most libraries tend to have a ceiling on their creativity and execution. At some point, they all sound alike. What JECO has done -- and continues to do -- is give producers access to something much greater than traditional music libraries. JECO’s stuff is fresh, original and very professional. Best of all, you never get the feeling that you ‘just heard that cut’ when going through their compilation.�

ABOUT JECO MUSIC:

With production studios in both New York City and Santa Monica, CA, JECO Music is one of the top companies in the U.S. specializing in the creation and production of original music for film, TV and commercials. Founded by Santa Monica-based Co-Creative Director/Composer Jon Ehrlich in l994, with NYC-based Co-Creative Director/Composer Leigh Roberts, JECO Music has provided original music to many popular television programs in recent years, along with hit movies and TV spots for major advertisers.

JECO Music composers’ Emmy Award-winning TV contributions have included original themes, scores and songs for “House,� “Party of Five,� “Growing Up Gotti,� “Invasion,� ESPN’s “Bound for Glory,� “Life,� “Kathy Griffin-Life on the D List,� “The Guardian,� “The Outer Limits,� “Prime Time Live� and “Buffy the Vampire Slayer;� such films as “Under the Tuscan Sun,� “The Pink Panther,� “Nowhereland,� “Little Miss Sunshine� and “Bring it On,� and TV spots including those for Pepsi, Fed Ex, Visa Gold, Chrysler, Lipton, Honda, Netflix, AOL, Hasbro, American Express and Reebok, to name just some.

JECO Music’s New York headquarters is 62 West 45th Street, 10th Floor, NY, NY 10036. The phone is 212/768-8501 and the web is www.jecomusic.com

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