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KORG TEAMS WITH VIRTUAL BAND GORILLAZ TO BRING NEW SOUNDS TO FANS AND MUSICIANS IN CUTTING-EDGE WAYS

— Korg iElectribe Gorillaz Edition iPad® App features sounds from the band’s latest LP —

Korg announces a new iPad® App, produced as part of an ongoing collaboration with globally popular virtual band (and real-life project of British musicians Damon Albarn and Jamie Hewlett) Gorillaz. The group’s latest LP, The Fall, is particularly notable for being recorded entirely on Albarn’s Apple iPad. Among the apps used was Korg’s best-selling iElectribe, and to commemorate the album’s release, Korg and Gorillaz have teamed up to offer the special iElectribe Gorillaz Edition. A limited run of 10,000 units has been released at a very special price of $9.99 U.S. Creative and fun, this app was designed for Gorillaz fans, as well as modern musicians everywhere.

The Korg iElectribe is a virtual analog beatbox for the iPad; sound creation is easy, fun and intuitive – just as

on a vintage analog synthesizer. Users simply choose an instrument part and touch the 16-step sequencer to quickly build a groove. The aggressive sound, unique functionality and intuitive beat-building style of the Korg Electribe series made it a favorite of Gorillaz for The Fall.

While retaining the intuitive beat-making features of the iElectribe, the special Gorillaz Edition has been customized to generate samples from the The Fall, allowing the user to create music in a wide variety of musical styles. The iElectribe Gorillaz Edition features a unique design and synthesizer engine including 128 new sounds created by Gorillaz and 64 ready-to-use pre-programmed patterns by the sound team of Gorillaz, producer Stephen Sedgwick, and Korg.

About Gorillaz
In March 2001, Gorillaz released their debut album Gorillaz to international acclaim and in 2005 Gorillaz cemented their reputation for musical and visual innovation with their GRAMMY®-nominated second album Demon Days. 2010 saw the release of the band’s third album Plastic Beach, ahead of nominations at the 2011 Brit and GRAMMY awards. The band’s latest album is The Fall.
For more product information and details, please visit www.korg.com/ielectribegorillaz.

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