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Martin Audio Reinforces Importance of Sound Demos at ISE - Mixonline

Martin Audio Reinforces Importance of Sound Demos at ISE

Martin Audio's live sound demonstrations at ISE drew a number of attendees interested in purchasing the company's popular installation products.
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Martin Audio has been a long-time exhibitor at the ISE Show, but this year they took their presence a stage further with a first time live demonstration room for its products. It proved a strong initiative with over 350 people attending across eight sessions and nearly 90% stating they were more likely to recommend, use or buy Martin Audio as result of the demo.

Martin Audio demonstrated its finest products for the installation market including its popular ceiling speakers and multi-award winning OmniLine, DD12 and MLA Mini. Combining an engaging presentation covering the acoustic innovation behind the products and the opportunity to listen to tracks with superb richness, detail and even coverage, attendees had the opportunity to discover Martin Audio’s signature experience and how venues and audiences can benefit as a result.

Director of Marketing, James King, said, “We’ve grown a very steady reputation for our demonstrations in the last couple of years, so we were delighted to be able to showcase our products in a way that the installation community could gain a true understanding of what sets us apart from the competition. We had clapping at the end of each demo and this was reinforced by very positive feedback in independent follow up surveys, so we know this has to be the way forward.”   

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®

Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.