EAST RUTHERFORD, NJ, FEBRUARY 2, 2016 — Masque Sound, a leading theatrical sound reinforcement, installation and design company, has named Camala Letrick to director of marketing. Letrick brings a strong history of marketing and public relations to her new role within Masque Sound.
In her new position, Letrick will oversee all strategic marketing and communications efforts for the company. She will be responsible for the development of a new branding and content marketing strategy, establishing Masque Sound as a trusted source of expertise, guidance and products to meet the audio needs of potential customers. She is also tasked with guiding the creation of Masque Sound’s new website.
“Camala is a highly motivated individual with an impressive background and we are pleased to welcome her to the Masque Sound team,” says Geoff Shearing, president, Masque Sound. “Camala’s foundation in customer service combined with her personal values of integrity and professionalism will be instrumental in helping Masque Sound cultivate and maintain its reputation as an industry leader. We look forward to her many contributions.”
Letrick joins Masque Sound after spending the past three-plus years as client relations manager & operations support at Life Juice, where she was responsible for customer service and public relations. In addition, Letrick managed social media platforms, maintaining alignment with branding, and coordinated sourcing, purchasing and placement of printed marketing materials. Prior to Life Juice, Letrick served as account and project manager at Cool Life Systems. In this role, she collaborated with marketing, sales and development staff to improve the product and retain clients. She worked within the customer relations team responsible for new client software implementation, face-to-face or webinar training, and on-going client support and education.
“I am excited to hit the ground running as director of marketing at Masque Sound,” says Letrick. “I look forward to working with the great group of people at Masque Sound. As an icon within the theatre market, and beyond, I look forward to marketing and communicating this history while also showcasing how the brand as evolved throughout the years.”
About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is led the firm’s third generation owner, Geoff Shearing. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including Phantom of the Opera, MAMMA MIA!, Lion King, Jersey Boys, The Book of Mormon, Once, Kinky Boots, Aladdin and Fun Home to yearly Super Bowl broadcasts and installations of varying sizes, including Western Connecticut State University, the Jim Wise Theatre at the New Jersey Institute of Technology (NJIT) and the historic St. Patrick's Cathedral. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.