-Eight of the versatile compact JFL210 enclosures give leading New England audio/video/lighting/staging services provider a scalable solution for a range of applications-
Whitinsville, MA, USA â€“ March 24, 2009 â€“ Boston area-based massAV knows corporate A/V, lighting and staging, with a client list that includes events for Chevrolet, the New England Patriots, presidential candidate Senator John McCain and the Massachusetts Innovation & Technology Exchange (MITX). In business since 1975, massAV stays on the cutting edge of event technology, so it was not surprising to find Steve Shepard, massAVâ€™s Chief Engineer, attending SMAART training at EAWâ€™s headquarters in Whitinsville, Massachusetts, late last year. During a break in the seminar, he noticed music wafting in from down the hallway and he followed his ears to the source: EAWâ€™s famous â€œThe Pitâ€? product testing lab, where the EAW engineering team was tuning a brand new loudspeaker enclosure. It was Shepardâ€™s first encounter with EAWâ€™s recently introduced JFL210 Compact Line Array Loudspeaker, and it was love at first listen.
â€œI had heard something like this was coming, but this was the first time I had actually seen and heard it, and it was fantastic,â€? Shepard recalled. â€œI was sold on it then and there.â€? The day after the training concluded, he went to the owner of massAV, Patricia Basteri, and told her he had found the loudspeaker theyâ€™d been looking for to fill a growing niche in the corporate market: a high-quality, compact speaker that would work well for the scaled-back events imposed on corporate budgets by the economy. massAVâ€™s purchase of eight JFL210 loudspeaker enclosures, through Richard Dean Associates, was the first delivery ever of what is destined to become a classic product. Within weeks of delivery, the JFL210 was already working major corporate events for companies including Biogen Idec, EMC and AMR Research.
Shepardâ€™s reaction to hearing the JFL210 was not surprising â€“ the JFL210 incorporates a range of EAWâ€™s most innovative line array technologies within a mobile, compact and lightweight package. The JFL210 is an ideal solution for a multitude of small- and medium-sized applications, including portable and installed A/V as well as musician/DJ. Each two-way, full-range JFL210 utilizes neodymium drivers that provide optimum performance and tireless durability while also reducing weight. Two 10-inch (2.5-inch voice coil) woofers deliver tight, punchy low-frequency performance, while the 3-inch (1.4-inch-exit) compression driver is closely matched with a horn that provides precise directivity. The enclosure size, shape, weight and rigging points are optimized for ease of transport and handling. Enclosures can be pole-mounted, and arrays can also be easily flown, ground-stacked or permanently installed.
â€œThis is the perfect product for massAV, because it adds tremendous flexibility and scalability for a company that routinely handles events in a wide size range of venues that can seat anywhere from 100 to 5,000 people,â€? commented Bill King, Sales Manager at Richard Dean Associates. â€œIt can be used and positioned in every way conceivable â€“ flown, ground-stacked or pole-mounted, in every role from line array to side fill. The JFL210 is the very definition of a great-sounding, incredibly flexible speaker.â€? Shepard says the company plans to purchase the JFL118, the matching subwoofer for the JLF210. â€œThe subâ€™s built-in mounting pole makes is easy to put together a great small PA for smaller venues,â€? he says. â€œWe love it.â€?
For more information, please visit www.eaw.com.