Max Gutnik Joins Digidesign as Marketing Manager

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Daly City — Digidesign, a part of Avid Technology, Inc. (Nasdaq: AVID), today announced the appointment of Max Gutnik to the position of Marketing Manager, Professional Products. In his new position, Gutnik will lead the marketing team in developing and implementing marketing strategies for Digidesign’s successful line of professional recording, post production and broadcast products including Pro Tools|HD® and ICON integrated consoles.

Gutnik joins Digidesign from his position as Director of Sales and Marketing at Apogee Electronics, where he was instrumental in developing several of the company’s acclaimed product lines. A successful musician, music instructor and recording artist, Gutnik has also held high-profile positions in retail with Sweetwater Sound and Guitar Center.

“We’re truly pleased to welcome Max on board,� remarked Paul Foeckler, Digidesign’s vice president of sales and marketing. “His tremendous industry experience and proven track record for launching and marketing a wide range of professional audio products will be valuable as we look for opportunities to serve and grow our customer base within the professional audio community.�

“For me, Digidesign products have long represented the benchmark for professional audio production technology,� stated Gutnik. “As a long-time Pro Tools user, I’ve found that the program combines an unrivaled feature set with an intuitive workflow that is far beyond any other audio software. This balance perfectly reflects Digidesign’s dedication to delivering the highest levels of performance and technical innovation to its customers. Those are values truly in line with my own, and I’m extremely pleased to be a part of the Digidesign team.�

About Digidesign
Digidesign is a worldwide leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy® Award and 2003 Oscar® statuette representing the Academy Scientific and Technical Award for the design, development, and implementation of the Pro Tools® digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. Digidesign is a part of Avid Technology, Inc. For more information, visit www.digidesign.com.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy and Emmy® award-winning products and services, visit www.avid.com.