NEW IBANEZ BASS GUITARS GO THE EXTRA MILE WITH ELIXIR® STRINGS

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Elkton, MD, October 31, 2007 - After a successful five-year run featuring Elixir® Strings on its higher-end bass guitar models, renowned instrument manufacturer, Ibanez, will be ringing in the New Year by offering long-life Elixir® Strings with NANOWEB® Coating on its mid-priced models.



In 2008, more than 16 mid-priced basses are slated to be built with Elixir® Strings, including those within Ibanez‘s ATK, BTB, SR and SRX series. Strings with ultra-thin NANOWEB® Coating will be available in gauges .045 through .105 for four-string, .130 for five-string, and .030 through .130 for six-string basses.



“While Ibanez has been using Elixir Strings on its high-end Prestige basses and current mid-priced SR400 models, they have only been in limited quantity within our product line,” explains Ibanez Product Specialist Pete Chiovarou. “With consumer praise sparking more interest in Elixir Strings, Ibanez is now expanding its use of the company‘s quality strings to more of its mid-priced models.”



Chiovarou adds that the expansion of Elixir® Strings will give Ibanez the opportunity to share its quality standards with a larger audience. “As a premier bass manufacturer, we are committed to upholding exceptional quality and are always looking for ways to enhance our product. Elixir Strings‘ combination of great tone and long life makes it a perfect fit for both our high- and mid-range bass guitars.”



The special edition, Ibanez 20th Anniversary SR Prestige electric bass line is the most recent to be introduced with Elixir® Strings.



About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.‘ Ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keeps their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable - providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin. Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.



Elixir® Strings are manufactured by W.L. Gore & Associates, Inc., the company widely known for such innovations as GORE-TEX® fabrics. For more information, please visit www.elixirstrings.com.