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The Wire

Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021

Company to Unveil New Just Networking Brand, Along With the Latest Products from MA Lighting, ProCo Sound and Ayrton Digital

ORLANDO, OCTOBER 25, 2021 ACT Entertainment, the newly formed entity borne from the merging of the ACT Lighting and RHC Holdings families of companies, will exhibit under its new branding for the first time at InfoComm 2021 (Booth 5753). With a deeply rooted heritage in several key markets, such as pro AV, installation, broadcast, touring/live, retail, house of worship, film and television, and industrial markets, ACT Entertainment streamlines all of its brands into a collective, market-focused approach. In recognition of this new business objective, the company will be showcasing its recently launched Just Networking brand, along with MA Lighting, ProCo Sound and Ayrton products, at the show.

“With the entertainment industry among the hardest hit through the pandemic, we recognized the importance of creating one unified, efficient approach to servicing each of our markets as they rebound,” says Dale Williams, President and COO of ACT Entertainment. “This change happened organically, as our industries adapted and evolved to the new ways of delivering content and entertainment. We’re excited to officially launch ACT Entertainment at InfoComm.”

Just Networking

ACT Entertainment’s new Just Networking brand is a streamlined, plug-and-play remote control system for audio and video. Comprised of a simplified hardware device, known as the.Bridge, and a unique software solution, the.Platform, Just Networking offers the integrity of advanced networking in an easy-to-use format that’s perfect for users of all skill levels. The securely encrypted, fast (500 Mbps), transparent entertainment protocol is optimized for lighting networks, encoded streaming video and control data payloads. With the software-based functionality of the system, everyone from individual theaters to large rental houses are afforded a wide array of remote-control capabilities.

MA Lighting

MA Lighting is an internationally recognized leader in computer-controlled lighting consoles and networking components, best known for its grandMA series of products. With German engineering at its core, MA Lighting solutions have long been ahead of the trends and address the needs of a wide array of market segments. In the time since the last InfoComm Show, MA Lighting has unveiled several new grandMa3 series products, including the I/O Node and viz-key, along with the onPC command wing XT, onPC fader wing and onPC xPort Node DIN-Rail. Most recently, the company added the 19-inch grandMA3 onPC rack-unit, which is ideal for fixed installations such as theaters, studios, theme parks and other architectural projects.

ProCo Sound

An audio interface brand, ProCo Sound products range from simple guitar and microphone cables to complex Dante-compatible digital platforms and facility distribution systems. In addition to the standard ProCo products, custom solutions are also available. Among the ProCo line are many popular solutions, like RapcoHorizon, Duracat and Luxibel, which are perfect for a wide array of industries, from live events and concerts to broadcasting and education.

Ayrton Digital Lighting

Specializing in LED lighting solutions for the entertainment and architecture industries, Ayrton products combine technology and design to harness creativity and encourage excitement. In the time since the last InfoComm Show, several Ayrton products have been launched, including the Karif-LT beam-spot luminaire, Domino multi-function luminaire, Eurus miniature luminaire and Perseo Beam, IP65 emotion player moving fixture.

“As ACT Entertainment, we will be better able to match our product brands with customer needs while servicing each end market in the way that makes sense to them,” says Ben Saltzman, CEO of ACT Entertainment. “We’re building something bigger to universally address the entertainment industry in a new and exciting way. ACT Entertainment now provides the most exciting and valuable entertainment technologies from one central location, with strategically placed offices throughout North America to provide industry-leading service, support and education opportunities. We aim to empower our customers with the tools and support needed to enhance their creative visions and live experiences by discovering, developing and delivering products that create value.”

ACT Entertainment supplies customers with best-in-category product brands, each with a reputation for high-quality and top performance in their respective area. The full list of brands includes MA Lighting, Ayrton, Robert Juliat, Luxibel, ProCo, RapcoHorizon, Lava Cable, RAT, AC Power Distribution, Zactrack, MDG, ChainMaster, and Just Networking. ACT Entertainment provides sales, service and support from facilities in Missouri, New York, Los Angeles, Toronto, Texas and Massachusetts.