Ocean Way Audio Fuels Growth Phase with Powerful Strategic Alliance - Mixonline

Ocean Way Audio Fuels Growth Phase with Powerful Strategic Alliance

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— Company continues to position itself for long-term growth with key staff appointments —

BURBANK, CA, Ocean Way Audio (OWA), a leading manufacturer of reference monitors for the audiophile and professional audio market sectors, announces a strategic alliance for the creation of new Ocean Way Audio products and technologies.

Allen Sides, Founder and CEO of OWA, announced a newly formed strategic business alliance with Cliff Henricksen (http://en.wikipedia.org/wiki/Clifford_A._Henricksen), joining the team as OWA’s Director, New Technology. In this new position, Henricksen will work closely with company founder Allen Sides and OWA President Rick Plushner to expand Ocean Way’s acclaimed range of premium speaker systems, as well as work to create a line of market-driven professional outboard audio equipment.

Allen explains, “Cliff has held numerous senior technical positions at many elite companies, such as Altec Lansing, Community Professional Systems, Electro-Voice and Bose Corporation – organizations where he was a key contributor to the invention, development and commercial launch of breakthrough technologies for over 40 years. He’ll be heading up our new products development team, building on the platform established with our No Limits HR series, to increase the range of products that deliver our remarkable sound.”  

Cliff Henricksen comments, “I’m thrilled to collaborate with Allen, aligning our companies’ strengths for the creation of enhanced sound systems and new recording products. Combining Allen’s sense of audio aesthetics with advanced electro-acoustical engineering will result in something uniquely powerful. We will offer an assurance that our speakers will sound amazing, even ‘shocking,’ to quote Allen, in the customer’s listening space. This is the real core competence of the entire venture. No one has it but us, with a beyond-impressive track record of accomplishments to back it up.”  

According to Rick Plushner, Ocean Way Audio President, “Cliff has developed a new, highly advanced ribbon microphone for studio applications that yields remarkable sonic performance. Under the brand name ‘Cliff Mics,’ (www.cliffmics.com) it will be brought to market through Ocean Way Audio’s growing dealer network.” Plushner continues, “We are excited to have Cliff on our design team. He brings an enormous amount of energy and experience with him that will greatly benefit Ocean Way Audio and our worldwide clientele.”

Photo Caption 1: Musician, inventor and audio technologist Cliff Henricksen, who was recently appointed as Ocean Way Audio’s Director, New Technology.