Peavey Electronics introduced the nationâ€™s first â€œAfterschool Is Keyâ€? specialty car tag to support afterschool programsâ€”and awarded one talented teenager with a pro recording sessionâ€”at its annual Lights On Afterschool extravaganza, held Oct. 16 in its hometown of Meridian, Miss.
Lights On Afterschool is a nationwide rally that emphasizes the importance of keeping lights on and doors open at afterschool programs. Each year, Peavey invites hundreds of children from afterschool programs to the prestigious MSU Riley Center for Education and the Performing Arts for the celebration. Since 2005 that event has included the Peavey Afterschool (Not) Idleâ„¢ youth singing competition.
Developed by Peavey to coincide with Lights On Afterschool, Afterschool (Not) Idle helps foster kidsâ€™ talent and creativity and rewards their hard work. During yesterdayâ€™s event, a panel of judges that included Carl Nappaâ€”a music producer whose credits include Nelly, *NSYNC and Mariah Careyâ€”awarded young singer Alex Goldman with a recording session that will help further his singing career.
â€œMississippi has provided fertile ground for generations of talented musicians,â€? said Mary Peavey, President of Peavey Electronics and member of the national Afterschool Allianceâ€™s Board of Directors. â€œThe Peavey â€˜Afterschool (Not) Idleâ€™ program provides a spark for these students' creative development while drawing attention to the importance of afterschool programs.â€?
Surprise celebrity sightings have become a highlight of the Peavey-presented Lights On Afterschool event. This year, Atlantic Records artist Cupid entertained the crowd with his hit song â€œCupid Shuffle.â€? Entertainers like Bo Bice, Southern rocker and star of the TV phenomenon â€œAmerican Idol,â€? have joined the celebration in previous years.
Added Peavey, â€œWe worked hard to make Mississippi the first state in the nation to offer the â€˜Afterschool Is Keyâ€™ specialty car tag, which benefits afterschool programs in the state. I'm excited to say that the tags are available now! We encourage all Mississippi drivers to give our kids the â€˜keysâ€™ to success by purchasing this special tag.â€?
At Peavey's request, Mississippi Governor Haley Barbour issued a proclamation to declare Oct. 16, 2008 "Lights On Afterschool Day" across the state.
More than a million people rallied for afterschool this year at some 7,500 Lights On Afterschool events around the country. California Governor Arnold Schwarzenegger served as National Chair of Lights On Afterschool again this year, a position he has held since 2001. More information is available at www.afterschoolms.org and www.afterschoolalliance.org.
Founded in 1965, PeaveyÂ® is one of the world's largest manufacturers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and produces more than 2,000 products, which are distributed throughout the United States and to 136 other countries. Peavey and its MediaMatrixÂ®, Architectural AcousticsÂ®, PVDJÂ®, Crest AudioÂ® and Trace ElliotÂ® brands and affiliates can be found on concert stages and in more than 5,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com.