LOS ANGELES, CA — Herb Trawick, creator and co-host of Pensado’s Place, the acclaimed weekly educational web series, as well as other audio-related media including The Pensado Awards, Gear Expo and the Pensado’s Strive series, was recently honored with the “Creative Visionary Award” from the Living Legends® Foundation. The award was presented at the Living Legends 25th Anniversary Awards Show and Dinner on Thursday, October 6, 2016, at the Taglyan Cultural Complex in Los Angeles. The awards recognize and honor legendary black music, radio and retail industry figures who have distinguished themselves by their contributions as trailblazers, trendsetters, teachers and/or mentors and paved the way for many in the entertainment industry, especially minorities and women. Trawick’s award was presented by noted music industry attorney Virgil Roberts.
Trawick remarked, “It is an honor to be recognized by this prestigious group of industry professionals and friends. Each day, the Pensado organization hopes to make a positive impact on the music and audio communities, and I suppose that being acknowledged with the Creative Visionary Award means that our message has really gotten out there. Thanks again to the Living Legends Foundation. It is humbling to receive this award, and I look forward to being involved in next year’s ceremony.”
Herb Trawick is the creator, executive producer and co-host of the hit web series Pensado’s Place. Seen around the world by 10 million viewers a year, Pensado’s Place is the leading digital media show in the audio space. In his varied roles as manager, label executive, Broadway producer, author, executive producer, talent scout, co-host, advisor and more, Trawick remains true to his vision and mantra: creativity combined with taste and relentless execution, with real results. As manager and executive producer, Trawick helped build Brian McKnight into an R&B superstar with 20 million albums sold, global tours and 30-plus GRAMMY®, American Music, Billboard, EMMY or Image award nominations. Additionally, Trawick partnered with Maurice White, founder of the legendary act Earth, Wind and Fire, to take the band’s catalog to Broadway in the musical Hot Feet. Trawick’s client and close friend Dave Pensado is a mixing legend who has hits with Beyoncé, Michael Jackson, Shakira, Wiz Khalifa, Christina Aguilera, Afrojack and Jill Scott, among others. From serving as marketing chief at Solar Records to running imprints at Interscope, RCA, Mercury and Capitol, along with consultancies at Motown, Def Jam and Primary Wave publishing, Trawick has lent his expertise to a variety of projects over his varied career. When asked why he has pursued such a diverse career arc, Trawick replied "Why not? It’s a privilege and a blast.”
About the Living Legends Foundation Awards:
In early 1991, record industry icon Ray Harris, record executives Barbara Lewis and C.C. Evans and radio programming legend, the late Jerry Boulding founded The Living Legends Foundation, Inc. (LLF). The purpose was to recognize and honor legendary black music, radio and retail industry figures who have distinguished themselves by their contributions as trailblazers, trendsetters, teachers and/or mentors and paved the way for many in the entertainment industry, especially minorities and women. Those selected to be honored at the annual Awards show are industry professionals who have or who are breaking new ground in the arenas of recorded music, broadcasting or any of the allied fields such as publicity, marketing and publishing, to name a few. Honorees represent the best the industry has to offer and further the ideals and work ethics that were first exhibited by the pioneers who opened or kicked down doors for minorities in the industry. Past honorees have included Clarence Avant, Antonio “LA” Reid, Charles Warfield, Stephen Hill, Kenny Gamble, Leon Huff, Quincy Jones, Larkin Arnold, Jermaine Dupri, Brenda Andrews, Jon Platt, Cathy Hughes, Rushion McDonald, Gail Mitchell, Keith Clinkscales, Doc Wynter, Troy Carter, Big Boy, the late Jack “The Rapper” Gibson and many others.
2016 Honorees:
Chairman’s Award: Miller London, Russell Street Entertainment/CEG Music
Jerry Boulding Radio Executive Award: Tony Gray, Gray Communications
Music Label Executive Award: Larry Khan, Interscope Records
Entrepreneur Award: Sheila Eldridge, Miles Ahead Entertainment
Creative Visionary Award: Herb Trawick, Executive Producer / Co-Host of Pensado’s Place
Media Executive Award: Jamie Brown, Sister2Sister Magazine
Legacy Award: Regina Jones, SOUL Newspaper
2016 Chairs:
Honorary Event Co-Chairperson: Troy Carter, Founder of Atom Factory / Global Head of Creator Services for Spotify
Event Chairperson: Gail Mitchell, Senior Correspondent, Billboard
Dinner Committee Chairperson: Patricia Shields, Partner, Black Dot LLC
About the Living Legends Foundation®, Inc.:
The LLF is a registered 501 (c) (3) non-profit, tax-exempt organization funded primarily with corporate contributions and individual donations. Over the years, the LLF has expanded its mission from just recognizing the achievements of the trailblazers of yesterday and today’s new visionaries to providing assistance to those within the music and broadcast industries who find themselves facing financial hardships. Unfortunately, unlike today with corporate pension plans and 401K options, many of the early pioneers were left without healthcare, retirement funds and other benefits to sustain them when their careers were over. Since its inception, the LLF has provided financial assistance to those in need and reviews those requests on a case-by-case basis.
About Pensado’s Place:
The hour-long weekly web series Pensado’s Place was created over five years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine). Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats. http://www.pensadosplace.tv/.
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