Costa Mesa, CA (May 19, 2016) —QSC is pleased to announce the appointment of two new distribution partners in France, Algam Entreprises and AED Distribution. Algam will represent the QSC Systems Division and AED will represent the QSC Professional Division, respectively, to offer the company’s renowned portfolio of integrated systems and live sound products and solutions to customers throughout the country. Both firms bring many years of expertise as leading distributors in the region, enabling premium manufacturers of professional audio visual products to consistently gain top market share positions in the region.
The new appointments follow a long and successful collaboration between QSC and Sennheiser France, who, by mutual agreement, will end their distribution arrangements at the beginning of July 2016. This decision, taken at the highest level in each organization, is a reflection of evolving product strategies on both sides.
“QSC’s success in France is unmistakably largely due to the partnership we’ve enjoyed with Sennheiser for these many years. With gratitude, we wish them great success in their transformation,” says QSC CEO Joe Pham. “The momentum we have achieved in this important region provides an excellent platform on which QSC and our new partners, Algam and AED, will build the next phase of our growth. We look forward to combining our collective strengths and capabilities to further enhance our levels of service and support to our customers in France.”
The QSC Systems Division, which offers powerful integrated AV systems solutions to clients, will be represented in France by Algam Entreprises, based in Paris.
“We are delighted to welcome QSC into our portfolio,” says Benjamin Garnier, Managing Director, ALGAM. “This partnership was obvious as we both share the same goal: to be the most trusted provider of high quality professional audiovisual systems in France.”
Distribution of for the QSC Professional Division, serving the retail, AV rental and production channels, will be conveyed to AED Distribution, an AED Group company and the QSC distributor in Benelux since 1994, and more recently, the UK and Germany as well.
”At AED, we developed a successful market strategy for QSC Professional in BeNeLux, the UK and Germany, implementing a strategic model which considers the fact that our industry is becoming more global, especially within European trade,” says Kenneth Bremer, Business Development Manager at AED Distribution. “We are looking forward to working together with QSC in France to serve our customers there at the highest level.”
QSC customers in the region will continue to be served by Sennheiser until the transition on 1st July.
About Algam Entreprises
Algam Entreprises, a division of ALGAM, has helped to redefine the concept of distribution with its customized technical solutions tailored to meet clients’ needs. Since its founding in 1971, the company has become a premiere distributor of musical instruments and professional audiovisual equipment throughout France.
AED Distribution is a leading distributor of professional AV brands in a variety of regions including BeNeLux, France, Germany and Great Britain. The company serves rental companies, installers, A/V dealers and professional users used to produce great sound and visual solutions for concerts, DJs, theaters, bars, restaurants, shops, theme parks, cinemas, conference rooms and much more. The company’s goal is to sell the best products to customers in the audiovisual industry, and have strict standards of including only the highest quality products on the market in their portfolio. AED also continuously evaluates their business processes to ensure that the finest level of service is always delivered to their clients.
AED Distribution is part of the AED Group, a total solutions provider for the AV professional.
QSC, LLC engineers and provides award winning products and solutions such as Q-SYS Networked Audio and Control Platform, digital mixers, power amplifiers and loudspeakers for a wide variety of customers who need reliable, well-engineered products for Live Sound, Systems and Cinema applications.