Burbank, CA … Royer Labs, recognized globally for its high quality ribbon microphones used by leading studio professionals, is pleased to announce the appointment of Kevin Parker to the newly created position of Director of Sales. With a background that encompasses sales management, marketing, strategic market development, artist relations, and retail aspects of professional audio and MI, Parker’s experience makes him an ideal choice for his new position with the company. He is stationed at Royer’s corporate headquarters in Burbank and commenced work in January 2012.
As Royer Labs’ new Director of Sales, Parker oversees a number of crucial operations for the company. These functions include managing Royer’s U.S. dealer base, managing a number of the company’s international dealers and distributors, developing initiatives to increase domestic and international market share, and assisting with various aspects of the company’s artist relations initiatives.
Parker’s background covers a wide range of experiences that make him ideally suited to his new position at Royer Labs. Prior to joining Royer, Parker served as Director of Sales, Marketing, and Artist Relations for North Hollywood, CA-based Fryette Amplification. In this capacity, he was responsible for establishing, maintaining, and overseeing day-to-day operations for both domestic and international accounts. Parker also served as Product Manager for Westlake Village, CA-based Guitar Center, where he communicated brand marketing goals and objectives into merchandising strategies to support proprietary products in all brands and channels. His sales management experience includes positions with San Francisco, CA-based Budda Amplification (Sales Manager) and Petaluma, CA-based Mesa Boogie Ltd (Western Divisional Sales Manager). Parker’s in-the-trenches retail experience includes time with Gelb Music of Redwood City, CA.
Parker commented on his new role with Royer Labs, “Royer Labs has created one of the most sought-after microphone product lines in professional audio and has a well-deserved and highly respected reputation in our industry. With over 25 years of experience in the MI and pro audio segments of this industry, I believe my background in sales, marketing, and retail makes me well suited for the responsibilities of this new position and I look forward to contributing to the company’s continuing growth as we move forward.”
John Jennings, Royer Labs’ VP of Sales and Marketing, shares Parker’s enthusiasm, “Kevin came to Royer highly recommended and in the brief time he’s been with us, he’s already proven to be a valuable asset to the team and a hard-working, forward-thinking contributor to our company’s efforts. I’m very pleased to have Kevin on board. It’s clear that he’ll bring even more to Royer than we originally expected.”
About Royer Labs
Located in Burbank, California, Royer Labs’ microphones are a staple of leading recording and broadcast facilities. Additional information on the full range of Royer microphones and accessories can be found at www.royerlabs.com.