~ Retail Store Incorporates Auralex Products into Floor Plan ~
CLEARWATER, FL â€” Visit any Sam Ash Music Store at any given time and youâ€™re guaranteed to hear somebody making music. Playing the incredible selection of instruments â€” ranging from guitars, keyboards and drums to brass and woodwinds â€” is not only allowed but also encouraged. As an authorized dealer of Auralex Acousticsâ€™ complete line of acoustical treatments, Sam Ash has begun to incorporate Auralex materials into the floor plan of its stores, creating an avenue to display its merchandise while also balancing the sound levels in its showrooms.
Sam Ash is using Auralexâ€™s acoustical treatments in real-world situations throughout its stores. Its Clearwater, Florida location, for instance, recently received a sound makeover from the industry leader in sound control solutions. The location features a selection of Auralexâ€™s
foam treatments, pArtScience SpaceArrays and SpaceCouplers, GRAMMA Isolation Risers, EcoTech panels and SonicPrint panels, as well as its Designer Series Foam Kits in its live stage/showroom area. Auralex treatments were employed to not only enhance the sound quality but to also contain the sound within that area while keeping within the storeâ€™s existing open floor plan.
â€œI decided to use Auralex on the stage at our Clearwater location because many of our customers thought that Auralex was only for the studio,â€? says Mike Aurigemma, director of merchandising and special projects at Sam Ash Music. â€œBy incorporating Auralex into our showroom, we are further educating our customers on the use and benefits of acoustical treatments for live events.â€?
The showroom features a combination of Auralexâ€™s foam products on the back and side walls, installed in unique diamond formations. These include the companyâ€™s Designer Series Treatment Foam Kits (DST114 and DST112s) as well as its 2â€? and 4â€? StudioFoam Pyramids. The back walls also incorporate Auralexâ€™s SpaceArray and SpaceCouplers along with the companyâ€™s SonoFlatt panels, while its large 4â€™x10â€™ EcoTech panels are placed on the ceiling for added diffusion. Three custom SonicPrint panels, featuring the Sam Ash company logo and â€œPowered by Sam Ashâ€? tag line were created specifically for the space and placed on either side of the stage and over the stageâ€™s entrance.
â€œWe have increased both sales and customerâ€™s exposure to Auralex by creating more complex designs at our locations,â€? continues Aurigemma. â€œCustomers are amazed at how you can modify the material to make more interesting and complex designs. My next high-profile project will be our Manhattan storesâ€™ recording area where we will use the companyâ€™s ProPanel materials. This is a first for us, but I am confident it will turn out great. Auralex materials are easy to work with and just plain cool to look at.â€?
â€œSam Ash is more than just an authorized dealer of Auralexâ€™s acoustical products,â€? says Dave Paxton, director of operations at Auralex Acoustics. â€œAs the largest family owned and operated nationwide chain of music stores, they understand the value of proper acoustical treatment and are working hand-in-hand with Auralex to provide its customers with the most appropriate and effective acoustical treatment for each specific project.â€?
Sam Ash carries all of Auralexâ€™s core-products nationwide. In addition to its aggressive merchandising of Auralexâ€™s products, Sam Ash also participates in special training programs with the companyâ€™s acoustical experts. This enables these locations to have a better understanding of the science of acoustics and allows them the ability to articulately address customersâ€™ acoustical needs.
At the store level, sales personnel are able to obtain the dimensions and goals of each acoustical project directly from the customer. Auralex then provides the retail store with its expert analysis and recommendations, including potential problems with the design of the room, goals of the project and the materials needed. Sales representatives are then able to discuss this acoustical analysis with the costumer, including all the acoustical treatment options available, which are according to the projectâ€™s needs and budget.
â€œYou can hear a discernable difference in our storesâ€™ sound quality after the area has been treated with Auralex treatments,â€? says Sammy Ash, C.O.O. of Sam Ash Music Corp. â€œWe are consistently looking at ways to maximize our customersâ€™ retail experience in Sam Ash locations. With Auralex, we are able to provide our customers with a balanced space to test the audio gear and instruments throughout the store.â€?
About Sam Ash Music Corp.
Sam Ash is the largest chain of privately owned stores in the United States that sells musical instruments, electronics, and related supplies. With 48 Sam Ash stores across the country, its inventory includes musical instruments and accessories, sound and recording equipment, sheet music, videos, computers and music software, covering every musician’s needs. For more information, visit www.samashmusic.com.
About Auralex Acoustics, Inc.
Located in Indianapolis, Auralex Acoustics was founded in 1977 with a mission to provide top-performing acoustical treatment products at the best value. Since then, thousands of satisfied Auralex customers have experienced improved acoustics, expert advice and exceptional customer service. Auralex products enjoy widespread use among prominent artists, producers, engineers, corporations, celebrities and government agencies.
Auralex Acoustics has become the industry leader in innovative sound control solutions and continues to enjoy rapid growth through an international network of authorized dealers. Visit the Auralex web page at www.auralex.com. Auralex can be reached via email at [email protected] or by calling 1.800.959.3343.
# # #