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HOLLYWOOD, CALIFORNIA – NOVEMBER 2008: Television viewers have been getting an eyeful of Sennheiser this year as the company’s wireless microphone and personal monitor equipment has been increasingly incorporated into reality programming audio production. Now, as the new fall season gets underway, Sennheiser RF products are dominating primetime with appearances on “Dancing with the Stars,” “Don’t Forget the Lyrics” and “America’s Funniest Videos,” plus daytime talk show, “Ellen.”

Earlier this year, Sennheiser RF products were heavily featured on “Rock the Cradle,” “The Singing Bee” and the season finale of the fifth season of “The Biggest Loser.” More recently, “America’s Got Talent,” which wound up its latest season on October 1st, has been utilizing four channels of the new EM 3732 digital receiver, provided by Burbank, California-based Soundtronics.

ABC’s “Dancing with the Stars” returned for its seventh season in late September, pulling in over 21 million viewers for its live premier night. SKM 5200 wireless handhelds with MD 5235 omni capsules as well as MD 42 omni reporter’s microphones make frequent appearances onscreen. Less visible are the contestants’ sub-miniature MKE Platinum lavalier microphones the SK 5212/SK 5012 body-pack transmitters, and the numerous mics on the orchestra. Behind the scenes, new EM 3732 dual-channel digital receivers and A 5000 CP antennas ensure trouble-free audio production.

The show’s mixer, Evan Adelman, who also mixes “America’s Funniest Videos,” reports that the body-packs are switched on, set up, then sewn directly into the dancers’ costumes. Until several seasons ago the men’s transmitters were simply hung off their belts. But then, says Adelman, “Joey Fatone was doing some kind of a spin and his transmitter flew off. But the microphone remained attached to him and the connector never came loose. The transmitter was flying around but I never lost his microphone!”

During the three-day live premier of “Dancing with the Stars,” eight channels of Sennheiser’s ew 300 IEM personal monitor transmitters were additionally brought in for the Jonas Brothers, who made a guest appearance. Jessica Simpson, who made a cameo on the second week of the show, also made use of Sennheiser RF equipment.

Randy Faustino, mixer for “American Idol,” where competitors make use of Sennheiser’s popular SKM 5200/MD 5235 combination, recently wrapped audio production on another music competition show, “MTV’s Top Pop Group,” which also uses all Sennheiser equipment, he reports. Faustino, who recommended Sennheiser wireless gear for FOX’s “Don’t Forget the Lyrics,” which just started a new season, is not surprised that the mics and IEM systems are dominating primetime television. “It’s a great product. Something comes out and it sounds good, people want to try it!” he says.

The Emmy Award-winning “Ellen DeGeneres Show,” one of the most-watched daytime talk shows, recently adopted EM 3732 digital receivers, wireless handhelds and body-packs in time for its sixth season, which began September 8th. The show, previously owned by NBC, is now filmed in HD at Warner Bros. Studios.

Thom Salisbury, Sennheiser’s western regional sales manager noted, “The performance of our wireless gear, as well as our ability to react quickly to the changing guest appearance needs, really sets Sennheiser apart and truly makes us partners with the audio crew. They know our equipment and our people will come through for them in a pinch.”

Ensuring that the Sennheiser brand will be seen on televisions across the country into the New Year, the second season of NBC’s “The Celebrity Apprentice” has started shooting, and features a large quantity of the company’s equipment. More than seventy channels of Sennheiser 3000 and 5000 series camera-mount receivers and body-pack transmitters, supplied by Audio Specialties Group of Burbank, California, are being used to capture the action for the reality series, which will premiere in January 2009.

As if that weren’t enough, Sennheiser products are also popping up in the commercial breaks. The new Windows campaign features celebrities and ordinary folk stating, “I’m a PC,” including Pharrell Williams of record production duo The Neptunes and the funk/rock band N.E.R.D., who delivers the line via an SKM 5200 wireless mic.

Concluded Dawn Birr, product manager for Sennheiser professional products, “This season, turning on primetime TV is equivalent to watching a Sennheiser commercial!

SENNHEISER Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

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PHOTO CAPTION Can you find the Sennheiser body-packs on Dancing with the Star’s top contenders, Brooke Burke and her dancing partner, Derek Hough? ©PHOTOGRAPHER/ABC