Sennheiser USA Selects Hummingbird Media As Agency Of Record For Professional Audio Line - Mixonline

Sennheiser USA Selects Hummingbird Media As Agency Of Record For Professional Audio Line

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OLD LYME, Conn., December 23, 2009— Premium professional audio manufacturer Sennheiser announced that NY-based Hummingbird Media, Inc. has been selected to drive the Company’s U.S.-based PR initiatives in the professional audio market, which include Sennheiser’s professional live sound, systems integration, broadcast, theatre and recording studio oriented products.

Last month, Sennheiser announced that Hummingbird Media would handle PR for its consumer electronics line following a highly successful North American branding initiative, “The Sennheiser Sound Tour,� in which the firm handled local public relations activities in the U.S. Hummingbird Media specializes in providing strategic and integrated communications services in the consumer electronics, pro audio and IT networking markets.

Stefanie Reichert, vice president of strategic marketing for Sennheiser, commented: “Sennheiser’s professional audio products are very highly regarded in North America, and by engaging with Hummingbird Media we hope to increase this

awareness to an even greater degree. Our microphones and other pro audio products draw from a very rich heritage of innovation, and as we continue to develop and pursue new products and technologies, we will look to Hummingbird to communicate these to a constantly evolving market of pro audio consumers.�

Jeff Touzeau, president of Hummingbird Media, added: “Sennheiser’s pro audio line occupies a unique position in the market both here and abroad, and is ubiquitously recognized for quality and innovation. As the needs of pro audio consumers mature and evolve, Hummingbird Media will leverage Sennheiser’s incumbent position as a innovative brand with top quality products as they continue to push the envelope in wireless live sound, microphones and other areas.�