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Sonnox and METAlliance Rock Avatar Studios in NYC

Free Native Sonnox Essential at “In Session with The Guys”

Sonnox is supporting the METAlliance (Music Engineering and Technical Alliance) in presenting the second In Session event, February 19-20, 2011 in NYC at famed Avatar Studios. Sonnox plug-ins will be provided for sessions and attendees who register by January 18 will be eligible to win a Native Sonnox Essential bundle, an approximately $900 value.

METAlliance co-founder George Massenburg commented, “Sonnox plugs combine innovative engineering and design and flawless execution. They go to extraordinary lengths to provide plugs that are always reliable.”

METAlliance co-founder Ed Cherney added, “I won’t go into a mixing session without my Sonnox plugs. The Inflator let’s me make loud refs for my clients, without ruining my hard fought balances. The reverbs are rich, deep and clear. The EQ is always pristine and

phase coherent. Great tools that I always rely on.”

“In Session with The Guys” attendees will participate and interact with the METAlliance founders in live recording and mixing sessions. The first artist announced for the Avatar sessions is jazz luminary Kat Edmonson.

The inaugural 2010 METAlliance event in Hollywood at the historic studios in the Capitol Records tower gave participants a close-up look at basic tracking and mic techniques; in separate mixing sessions they were presented with the processes in significant detail and experienced in-depth critical listening.

Sonnox Ltd. evolved out of Sony Oxford, designer of the famed OXF-R3 Digital Mixing Console, commonly called ‘the Oxford Console’. The Native Sonnox Essential bundle includes Oxford EQ, Oxford Dynamics, Oxford Reverb, and Oxford DeEsser. To learn more, visit:

The METAlliance offers a unique opportunity to experience living history while learning invaluable techniques with the legendary master craftsmen who founded the METAlliance. Every attendee will participate in four sessions, each designed to provide different experiences in the recording process and led by the founding members. Space is very limited.

• Session One: Phil Ramone and Al Schmitt
• Session Two: Elliot Scheiner and Ed Cherney

• Session Three: Chuck Ainlay
• Session Four: “In the Box” home studio mixing with Frank Filipetti and George Massenburg in a home studio environment

Amenities include catered food and a special private gathering February 18th for those who register by January 18, 2011.

For more information and registration forms visit:

The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance founders are Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

The METAlliance is a collaborative community that allows producers, engineers and audio technology manufacturers to work together to ensure the highest standards of audio production. Recognizing the industry’s success in bringing products offering convenience and low cost, the METAlliance is dedicated to the passionate commitment of securing the art of music through recording technologies that best deliver the music in all its many modern forms. To accomplish this goal, quality requires recognition and support.

Alongside platforms for research and development, standardization and education, METAlliance also works closely with manufacturers to evaluate and certify products that offer the highest levels of quality in the recording chain. To date, only a handful of products have achieved this accolade.

METAlliance : strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music, securing the art through recording technology in all its evolving modern forms.