Steinberg and Yamaha Join METAlliance as Pro Partners - Mixonline

Steinberg and Yamaha Join METAlliance as Pro Partners

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Steinberg and Yamaha have joined the METAlliance as Pro Partners at the 2009 Winter NAMM Show.

The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance Board of Directors is Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

"We're very pleased to be partnered with the METAlliance," says Kazunori Kobayashi, Steinberg's Managing Director. "With both Steinberg and Yamaha working at the highest technological standards and committed to delivering optimum quality for creative professionals, the new partnership with the METAlliance is a natural step."

Steinberg has been providing award-winning, technologically-advanced music and media production products for musicians and producers of music, video and film since 1984. Steinberg is today one of the world's largest audio software houses with more than 1.5 million users worldwide.

"We've worked with many of the founding members of METAlliance for many years on our audio and music production products, and are very pleased to work with them to push standards in the audio and music industry even further. It's a very exciting time for the industry," Kobayashi adds.

"Apart from the sonic benefits of Steinberg, what's most important to me is its wide open platform, commented METAlliance co-founder Frank Filipetti. There is no other company whose product has enhanced the way I work more than Steinberg's Nuendo workstation," says Chuck Ainlay. "We're thrilled to have Steinberg as a partner with the METAlliance," added co-founder Elliot Scheiner.

Since January 2005, Steinberg is a wholly owned subsidiary of Yamaha Corporation, the world's leading manufacturer of audio hardware. Yamaha Pro Audio offers a complete line of professional audio products for the live sound and sound reinforcement markets. Yamaha products have received the most nominations in the area of technical achievement in the Mix Foundation TEC Awards 20-year history.

"I won my first two Grammy's recording James Taylor on a Yamaha O2R, and I've never looked back," remarked Frank Filipetti. "The price goes down, the quality goes up. The innovation never stops." "I have been using Yamaha professional gear for decades," said Elliot Scheiner. "My personal studio's centerpiece is a DM-2000 console." George Massenburg added: "We're all terribly proud to have Yamaha, one of the world's foremost music technology companies, as a METAlliance Pro Partner."

Pro Partner membership is limited to companies which have shown a capacity and proclivity to manufacture and distribute products that meet the organization's professional audio qualifications.

Recognizing the industry's success in bringing products offering convenience and low cost, the METAlliance is dedicated to the passionate commitment of securing the art of music through recording technologies that best deliver the music in all its many modern forms. To do this, quality needs to be recognized and supported.

Interested companies should contact:
Jim Pace, Dir. of Business Affairs: jpace@metalliance.com
The Alliance is a Tennessee registered LLC.

http://www.metalliance.com

METAlliance : strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music, securing the art through recording technology in all its evolving modern forms.