The Golf Channel keeps over 120 million homes informed about the sportâ€™s latest breaking news with ”Golf Central.” When a strong new package of theme songs was needed for their marquee program, they turned to Stephen Arnold Music, the leaders in original music and sonic branding.
The assignment to refresh â€œGolf Centralâ€? was the latest in a string of recent collaborations between Stephen Arnold Music and the Golf Channel, including the shows ”Golf In America,” and ”Grey Goose 19th Hole.” For â€œGolf Central,â€? the directive was to create an emphatic opening theme for a show providing elite analysis of one of Americaâ€™s most popular sports.
”This theme was a unique chance to evolve the music thatâ€™s associated with a particular sport,” says Stephen Arnold, President of Stephen Arnold Music. ”The Golf Channel wanted a bigger sound with lots of
energy to appeal to a young audience. In addition, they wanted a sonic logo — or mnemonic — with the potential to become a classic signature that people can immediately recognize and remember.”
Stephen Arnold Music composed a package of four highly motivational themes that mix the power of a 1-wood drive off the tee with all the tension of an 18 hole 15-foot putt. Guitar, bass, real drums and subtle electronic elements provide the pulse, while live brass and strings lend larger-than-life feel to the action thatâ€™s about to unfold.
”This wasnâ€™t your standard twinkling-acoustic-piano approach to scoring for golf,” Arnold notes. ”The Golf Channel is attracting an increasingly youthful demographic. As a result, this theme package presented Stephen Arnold Music with an opportunity to do the sonic branding that we excel at. Our experience at â€˜branding the brandsâ€™ tells us what questions to ask before we get started, then allows us to interpret what the client tells us and finally assemble the perfect talent to execute the music.â€?
Given the chance to capture the pageantry and majesty of golf, and then inject it with a firm dose of 21st Century attitude, Stephen Arnold Music didnâ€™t hesitate.
”Golf Central is a program that a lot of people watch,â€? Arnold concludes. â€œBeing invited to compose the theme for their marquee show was a very special assignment.â€?
About Stephen Arnold Music:â€¨
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http://www.stephenarnoldmusic.com. â€¨
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