Free event is slated for February 25 at 1:00 p.m. EST.
DALLAS—On February 25th, Stephen Arnold Music president Stephen Arnold will take part in a panel discussion on the future of local TV marketing as part of TVNewsCheck’s popular webinar series Working Lunch. Arnold will join executives from NBCUniversal, TEGNA, Fox Television and PPI Releasing in reflecting on how television stations are changing marketing strategies for a media environment dominated by on-demand programming and streaming services. The panelists will share their thoughts on how stations can enhance their brands in ways that resonate with today’s consumers.
Titled How Is TV Marketing Changing in an Increasingly Targeted, On-Demand Video World, the free event is scheduled for Thursday, February 25th at 1:00 p.m. EST. Along with Stephen Arnold, panelists will include Therese Gamba, Chief Marketing Officer/Senior Vice President of Acquired Programming, NBCUniversal Owned Television Stations; Meredith Conte, VP/Consumer & Ad Sales Marketing, TEGNA; Frank Cicha, EVP/Programming, Fox Television Stations and Ritch Colbert, Principal, PPI Releasing. Ken Werner, Former President, Warner Bros. Domestic Television Distribution will moderate. Register here.
Often referred to as “the most heard – least known composer in America,” Stephen Arnold has composed musical identities for some of the world’s best-known media and consumer brands. As president of Stephen Arnold Music (SAM), he heads a full-service, internationally acclaimed sonic branding agency with headquarters near Dallas, Texas. For more than 25 years, SAM is widely regarded as the leading producer of sonic brands and original music for clients around the world, with compositions heard daily in 500+ million homes worldwide.
A pioneer and early evangelist of sonic branding – blending original music compositions with distinct tones and audio treatments to create a strategic auditory identity – Stephen Arnold has led his team at SAM in the creation of a multitude of Emmy, Addy and Promax Gold award-winning musical compositions. The company’s client roster currently includes branded music for more than 400 local TV stations, as well as custom music created for ABC, Augusta National, CBS, CNBC, CCTV China, Court TV, CNN, ESPN, FOX, Gearbox Software, Gray, History Channel, Iraq 24, HLN, MeTV, Nat Geo, NBC, Nexstar, PBS, Scripps, Sony, STARZ, UPS, Weather Channel and many more.
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top networks, cable channels, content creators, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Addys and Promax Gold awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com