JESSUP, MARYLAND - JUNE 2009: API Audio, one of the most enduring and respected names in pro audio, has appointed powerhouse dealer Sweetwater Sound to sell its unique brand of rack-mounted gear and Arsenal Audio by API line. The agreement gives users access to API gear in Sweetwater's outlets. The timing is perfect, as the resolution of the analog vs. digital wars has placed a premium on high-quality, robust analog input chains.
API and Sweetwater have been revolutionizing their respective spheres of business for over thirty years. API started in the late 1960s by designing consoles and modular units with a sonic authenticity and color that grabbed the imagination of the industry. Fidelity to the original designs, the legendary 2520 op-amp, and a philosophy that never succumbs to engineering expedience, have kept API at the forefront of high-end pro audio for forty years.
"I'm elated that Sweetwater is now an API dealer!" enthused Sweetwater founder and president, Chuck Surack. "Without question, API has a strong foothold in our industry's history. I know their gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs!"
Sweetwater started modestly in the mid-1970s and grew to become one of America's 500 fastest growing companies two decades later with the germ of a commonsense idea: give customers substantive pre and post-sales customer support that helps them deliver better sound.
"We're very pleased to add Sweetwater as a dealer," said API president Larry Droppa. "Of course, their high sales volume is attractive, but we're also very comfortable with their sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater's repertoire."
ABOUT API Automated Processes, Inc. remains the leader in analog recording gear, with the Vision, Legacy Series and 1608 Recording Consoles, as well as the classic line of modular signal processing equipment.
PHOTO CAPTION Jeff Radke, vice president of sales for Sweetwater Sound and Larry Droppa, president of API, finalize the appointment of Sweetwater as an API dealer.